Ugg President Anne Spangenberg on Why It’s ‘Pivotal To Challenge the Way Things Have Always Been’: Women Who Rock
Ugg president Anne Spangenberg believes learning experiences are crucial in shaping an inclusive environment.
“One thing I prioritize, and something everyone can do, is to give teams the opportunity to present and educate others on their expertise,” the Deckers Brands executive told FN. “Not every meeting or presentation has to be led by the leader. We welcome all opinions at all levels and see the value in crediting those responsible for the brand’s success.”
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In addition to providing learning opportunities to promote rising female talent in the industry, Spangenberg noted that offering communities, forums, and development programs at all levels of leadership are crucial so that women can support, engage, and learn from each other.
“Electing and showcasing women with different backgrounds, strengths, and capabilities in top positions allows young leaders to see that there is not one singular model for success,” the footwear exec said. “As the next generation comes into the industry, it’s pivotal to challenge the way things have always been to create space for experiences, ideas, and voices that we don’t always hear.”
As for how to empower the next generation, Spangenberg said that leaders have to intentionally create inclusive cultures where people feel compelled to bring their voices, experience, and ideas to the tables.
“That’s where creativity is born, and that’s just smart business,” she maintained. “Secondly, we have to promote the mindset that everyone can be a leader regardless of their job title, education level, or age. We don’t, and shouldn’t, have one narrow model for success. It’s our responsibility to empower the next generation to be authentically themselves and use their voice. All it takes is one great idea, and it can come from anyone.”
A version of this article appeared in the Feb. 3 print issue of FN, as part of the “Women Who Rock” special section. On Feb. 4, FN and Two Ten Footwear Foundation will honor these women at the annual live event in New York City.
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