The 11.11 shopping guide you should bookmark now

Brace yourself for the ultimate shopping event, Single's Day. (PHOTO: Getty Images)

Singapore – The 11.11 Global Shopping Festival, which culminates on 11 November, taps a global supply chain to meet the growing demand of Chinese consumers for new brands and new products. Coined by online giant Alibaba, 11.11 or ‘Single’s Day’ began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. Last year, more than 180,000 brands and merchants participated in the event, with consumers spending RMB213.5 billion (S$41billion) during the 24-hour period.

Today, we see retailers, ranging from beauty, furniture to high-end designer brands, jumping on the bandwagon for a market share of the e-commerce sales.

We will continue to update this list.


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Single's Day 11.11 sale. (PHOTO: SHopee)


Shopee has kicked off its largest-ever shopping event - ​Shopee 11.11 Big Sale 2019 ​in Southeast Asia and Taiwan this month. Their campaign began on 22 October and will lead up to 11 November with deals across dining, travel, women’s fashion, men’s fashion, appliances and more. Interestingly, there will be a three-pronged shopping event:

11.11 Flash Deals Day (1 Nov)​: Users can enjoy flash deals at 11 time slots on 1 November and up to 70% off flash deals at the lowest price guaranteed.
11.11 Global Deals Day (3 Nov)​: Users can enjoy great deals and discounts of up to 90% on overseas products, $0.99 flash deals, overseas exclusives and more.

11.11 Shopee Live Day (5 Nov)​: Users can look forward to over 60 seller livestreams and get their favourite products at attractive prices.

And specially for Yahoo! readers, just use the voucher code - YAHOO1111 - with the following terms & conditions apply:

  • $11 off with min. spend $22

  • New users only

  • Valid until 11 Nov 2019

  • Not Applicable for products in Miscellaneous and Dining, Travel, & Services Category

  • Only valid upon checkout with Shopee Guarantee

  • Not valid for products from Shopee's paid ads store

  • Valid for first 500 redemptions

  • Start shopping here.

Courts Shopping 11.11 (PHOTO: Courts)


Home retailer Courts will extend its shopping campaign to 14 stores island wide as well as online. Kicking off at 12am on 11 Nov, shoppers can look forward to site-wide discounts and thematic deals in stores and online with up to 85% off for furniture, IT and appliances at $11, $111 and $1,111.

Early bird deals: For ten hours only on 11 Nov 12am -10am, shoppers can enjoy major discounts off site-wide and exclusive early bird deals on selected gadgets and home appliances ranging from TVs, cameras and smartphones to bedding, washers and fridges.

Singles’ Day deals on 11.11: After 10am, customers can visit any Courts store and for thematic and limited set deals specially for Singles’ Day – deals at $11, $111, $1,111, and many more.

For more information, visit and 14 Courts stores island wide for these exclusive deals and more.


Single's Day 11.11 sale. (PHOTO:Aliexpress)


With over 70,000 stores and discounts up to 90% off, everything will go on sale this 11 Nov, 12am. You can start browsing the website, add items to cart to earn some coins and once you’ve collected enough coins, they can be exchanged into coupons. New coupons are available every day but they’re only valid during the 11.11 sale.

For more information, log on to their website

Single's Day 11.11 sale. (PHOTO: Lazada)


Vouchers collected from 1 November onwards can be used for transactions on 11.11, which will be applied automatically at checkout. If you can’t wait to chope your item, Lazada is allowing users to pay for a small deposit to secure your product, with the remaining balance to be paid out on 11.11.

Flash sales will take place on 1 November to 10 November with time intervals on 12am, 9am, 12pm, 5pm and 8pm. On Single’s Day itself, get ready to shop for crazy deals at 12am, 9am, 12pm, 2pm, 4pm, 6pm, 8pm, 10pm. 190 brands will go on storewide flash sale with up to 80% discounts.

Users can look forward to some huge deals on 11.11, on items such as:

Sony Xperia 5 with triple camera lens (with oled display and Eye Autofocus technology)

Apple iPad Pro Wi-Fi + Cellular 11-inch (perfect for watching your dramas)

Dyson V8™ Fluffy cord-free vacuum cleaner with quick release handheld toolkit worth $130 (cord-free and comes with four interchangeable parts)

Lazada Exclusive Omen by HP 15-dc1084tx Intel® Core (great for gaming!)

Samsung 50 UHD 4K Smart TV NU7090 Series 7 (blockbuster nights will never be the same again)

Ecovacs Ozmo 960 Robot Vacuum Cleaner (comes with AI technology to map your floor and space)

Estee Lauder Advanced Night Repair Intense Reset Concentrate 20ml (with three free gifts)

La Roche-Posay Hyalu B5 Replumping set (great for skin renewal)

Start shopping here.

Single's Day 11.11 sale. (PHOTO: Ikea)


Not to be missed out, Ikea is giving 20% discount both in-store and online. There will be different products offers each day starting 1 November till 11 November. On Single’s Day, the special 11.11 prices will be marked in red.

For more information, log on to their website.

Net-A-Porter Single's Day campaign. (PHOTO: Net-A-Porter)


Not to be outdone, luxury e-tailer Net-A-Porter is also launching their Single’s Day campaign, with 22% discount off purchases made. Simply enter the code SINGLES22 at the end of your transaction to enjoy the discount. Fashionistas would love to know that items from brands like Jacquemus, Victoria, Victoria Beckham, Rejina Pyo, adidas Originals, Balmain, Balenciaga, Balmain will be on sale.

For more information, log on to their website.

Society-A Single's Day 11.11 sale. (PHOTO: SocietyA)


Homegrown multi-label and fashion retail company SocietyA that stocks international brands by Asian designers are also giving shoppers 11% off all regular priced items from 8 to 11 November. Find brands like LIE, Sean Sheila, PH5 and more. SocietyA Members and VIPs will also enjoy additional discounts in celebration of Singles Day. Single’s Weekend promotion is not applicable to New Arrivals, Designer Spotlight, Trunkshow and Sales items. The 11% off applies to the remaining regular priced items in store and online.

The SocietyA boutique is located at #03-14A, Takashimaya S.C.

For more information, log on to their website.

Zalora Single's Day 11.11 sale (PHOTO: Zalora)


If you’re a new user, registering for a first-time account allows you to keep a $20 voucher. That’s not all, all registered users stand a chance to win vouchers and discount codes at a spin the wheel game. With prizes like a $150 gift card, Krisflyer miles, Capitastar vouchers and more, we’re pretty sure you’ll want to try your hand on this.

Flash sales take place on 8 November from 12pm to 3pm and 3pm to 6pm; 10 November from 6pm to 12am. On 11 November, you’ll find discounts up to 80% with additional 25% off when you use the SINGLES25 code. You’ll be able to find brands like Timberland, Sperry, Fila, Puma, Forever New, Walis, Abercrombie & Fitch, Lovers + Friends, Givenchy and more, on sale.

For more information, log on to their website.

Jetstar 11.11 sale. (PHOTO: Screenshot)


Jetstar is offering 111,111 seats on sale from 7 to 18 November, in response to insights from 1,001 passengers* who shared their feelings on travelling solo.

Of the 1,001 surveyed, 49% have been on personal solo trips at least four times in their lives (business trips do not count), while more than half (59%) of these solo travellers said they felt more refreshed than if they travelled with friends and family.

For more information, log on to their website.

Ramada Suites by Wyndham Wailoaloa Beach Fiji. (PHOTO: Wyndham Hotels & Resorts)

Wydham Hotels & Resorts

Wyndham Hotels & Resorts has announced its own 11:11 Singles’ Day promotion. For today’s sale, up to 40% off the hotel’s Best Available Rate at participating Wyndham hotels across Southeast Asia & South Pacific are up for grabs. The offer is applicable for reservations made on 11 November 2019 for stays of at least two nights between 11 November 2019 and 30 June 2020.

This promotion will be available across more than 100 participating hotels in Southeast Asia & South Pacific from opulent Thailand; the easternmost country on the Indochina Peninsula, Vietnam; scenic South Korea; vibrant Indonesia; foodie paradise Malaysia to the picturesque islands of Fiji and New Zealand and the land down under, Australia.

For more information, log on to their website.

Avani Hotels & Resorts. (PHOTO: Screenshot)

Avani Hotels & Resorts

If you’re looking for a getaway, Avani Hotels & Resorts are slashing 35% off hotel rates in celebration of Singles’ Day.

From basking in Bangkok, chilling in Sri Lanka or lounging in Luang Prabang, travellers are encouraged to book today to enjoy stays from 12 November 2019 to 31 August 2020.

For more information, log on to their website.

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