SINGAPORE – Expressing the true identity of yourself is what the Pandora Me Collection is about. 15-year-old Stranger Things actress and UNICEF Goodwill Ambassador Millie Bobby Brown has partnered with the brand to represent the collection which is about embracing your personality and individualism.
“I feel extremely honoured to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality,” said Millie Bobby Brown, wearing her favourite symbols and sharing personal stories behind each piece from the collection during the campaign shoot.
Pandora chief creative and brand officer Stephen Fairchild noted her impact on pop culture as an actress and activist.
“Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
The collection features hand-finished micro dangle charms, single stud earrings, bracelets and a safety pin brooch. You can create your own story on the Pandora Me Link Bracelet and Pandora Me Safety Pin Brooch with your favourite charms.
“The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It’s a more playful way to express yourself and your story — jewellery doesn’t have to be serious,” say Pandora’s creative directors, Francesco Terzo and A. Filippo Ficarelli, on the new collection.
The Pandora Me Collection is available from 3 October 2019 at all Pandora stores and eStore; prices start from S$19.