Martell Noblige relaunches with coffee recipes and a fashion capsule by Amos Ananda
Martell Noblige's latest new look features bold accents and is complimented by local fashion designer Amos Ananda's 14-piece capsule.
Martell, a brand synonymous with distinguished dignity, luxury and quality, has roots dating back to 1715. Steeped in heritage and employing traditional production processes, the Maison has recently reintroduced one of its star products – the Martell Noblige, comprising at least 100 eaux-de-vie (French for 'Water for Life', it refers to a category of brandy that is unaged and distilled from any fruit other than grapes) is derived from the four finest terroirs of the Cognac region, namely; Grande Champagne, Petite Champagne, Borderies and Fins Bois.
Characterised by its delicate floral and fruity notes, Martell Noblige aged longer than the Martell VS; those in the know will appreciate its smoothness and long finish. With its refreshed image, Martell Noblige aspires to rally the young generation to be audacious, break boundaries and redefine conventions. Look no further if you are looking for a luxurious gift for those who truly appreciate the finest in life.
Martell Noblige Restage Edition 700ml [Cognac]
Elevate your cognac experience with coffee
Looking to up your drinking experience? Martell’s new Master Mixologist French-Irish bartender Remy Savage named the 'World's Most Imaginative Bartender' in 2014 and the 'Best European Mixologist' in 2018, shares two unique recipes involving coffee. Check out the recipes below.
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Pushing fashion boundaries with The Martell x Amos Ananda collaboration
Martell ventures into the fashion world for the first time, collaborating with our local talent fashion designer Amos Ananda. True to its roots for being an audacious forerunner in the cognac industry, Martell Noblige’s refreshed and bold design meets streetwear designer Amos Ananda’s utilitarian and audacious style. The Martell X Amos Ananda streetwear collection is a 14-piece capsule collection including loose-fit shirts and tees, bucket hats, shorts, jackets and caps and a utility pouch – featuring Martell’s Swift emblem and lightning graphics.
When queried on how he came up with the 14-piece capsule with the luxury cognac house without sacrificing his signature street style, designer Amos Ananda had this to say, “My approach to every collection is not just the design but also in giving it soul, a story encapsulated in my DNA and identity, and hopefully a legacy to inspire others. I think the challenging part is how to incorporate that into the world of Martell or how to encapsulate the statement of Martell's "Soar beyond the expected" into the products. From the thought process, I coined the phrase 'Powered by Audacity' as a symbol of energy to be transformed into the range of products.”
Get the Martell X Amos Ananda collab here.
*Drink responsibly.
