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YouGov FMCG Ranking 2023: Is your favourite snack on the list?

Can you find your favourite food brand in this list, counting down to Singapore's most considered food brands?

What are Singaporeans' favourite food and personal care brands? In the latest FMCG/CPG rankings 2023 launched by YouGov, surveyed over 2022, they've revealed the top 10 brands Singaporeans love, using 16 key brand health metrics to track daily performance and measure growth for over 27,000 brands globally across 45 sectors.

The long and short of it is: data on what our favourite brands are, and also what the world loves in general, can be found in one nifty report.

A YouGov poll from the beginning of 2022 revealed that consumers worldwide were especially likely to notice significant price increases for food (74%) and household products (47%). In tandem with inflation-fueled cost increases, supply chain slowdowns have further driven consumers to adapt their shopping behaviours. Amidst these rising prices and product shortages, some people have started buying less and some have switched from brands they typically buy. For Singaporeans, buying in bulk, sussing out great deals and crossing the borders to our neighbour are some ways in which we try to stretch our dollars.

Since you're here, can you find your favourite food brand in this list, counting down to Singapore's most considered food brands?

10: Hello Panda

Meiji Hello Panda Biscuit, Assorted (Photo: Amazon)
Meiji Hello Panda Biscuit, Assorted (Photo: Amazon)

9: Julie's

Julie's Cheese Sandwich Biscuits (Photo: Amazon)
Julie's Cheese Sandwich Biscuits (Photo: Amazon)

8: Pocky

Glico Tsbu Ichio Pocky, Strawberry (Photo: Amazon)
Glico Tsbu Ichio Pocky, Strawberry (Photo: Amazon)

7. Nissin

Nissin Cup Noodle Curry Mini (Photo: Amazon)
Nissin Cup Noodle Curry Mini (Photo: Amazon)

6. Pringles

[Limited Edition] Pringles Black Truffle Potato Crisps (Photo: Amazon)
[Limited Edition] Pringles Black Truffle Potato Crisps (Photo: Amazon)

5. Lay's

Lay's Potato Chips Hot & Spicy 48g, (Pack of 6) (Photo: Amazon)
Lay's Potato Chips Hot & Spicy 48g, (Pack of 6) (Photo: Amazon)

4. Khong Guan

Khong Guan Assorted Sharepack Biscuits (Photo: Lazada)
Khong Guan Assorted Sharepack Biscuits (Photo: Lazada)

3. Oreo

OREO x BLACKPINK Limited edition snackpack(Photo: Amazon)
OREO x BLACKPINK Limited edition snackpack (Photo: Amazon)

2. Calbee

Calbee Assorted Flavours Potato Chips (Hot & Spicy/Seaweed/Sour Cream/Original) (Photo: Amazon)
Calbee Assorted Flavours Potato Chips (Hot & Spicy/Seaweed/Sour Cream/Original) (Photo: Amazon)

1. Maggie

Maggi 2-Min Curry Noodles (Photo: Amazon)
Maggi 2-Min Curry Noodles (Photo: Amazon)

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FMCG ranking 2023 for food brands (Photo: YouGov)
FMCG ranking 2023 for food brands (Photo: YouGov)

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Yahoo Shopping Southeast Asia
Yahoo Shopping Southeast Asia