Women On Top: Fashion designer Priscilla Shunmugam launches new diffusion line, OM

·Head of Commerce, Southeast Asia

Updated 5 May 2019 at 10:07 pm

Singapore — When it comes to bespoke Asian dresses, one can always turn to designer Priscilla Shunmugam, whose label Ong Shunmugam is a modern take of the traditional cheongsam wear. From the label she created in 2010, she has since shown her designs at Paris Fashion Week (2012) to Audi Fashion Festival (2013 and 2014) and Singapore Fashion Week (2015).

Opinion: Did you know that fine jewellery can be as ethical and sustainable as it is beautiful?

This year, Priscilla has taken a bold step to launching her first ready-to-wear diffusion line, OM, marking another milestone in the evolution of her 9-year-old homegrown brand.OM is a new line dedicated to helping working women build their own fashion vocabulary of beauty, power and gender.

Priscilla Shunmugam launches new diffusion line, OM

For the second episode of ‘Women On Top‘ we spoke to founder and designer Priscilla on her new line that is an obvious departure from the main line of Ong Shunmugam, and advice for inspiring designers looking to break into the industry.

‘Women On Top’ is a series focusing on women entrepreneurs who initiate, innovate and run their own businesses whether individually or in collaboration with others. These trailblazers seem to do it all with grace, establishing their enterprise while balancing their personal, social and family life.

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