Singapore — Fashion brands today are increasingly offering custom-made clothing, giving consumers a personalised fit and service. From bespoke footwear to monogrammed accessories on bags and scarves, these services cater to an audience who are knowledgable about style and quality, and they seek labels who can fulfil these needs.
For the first episode of ‘Women On Top’, we focus on female tailor Sheryl Yeo, a former marketing manager who left her 9 to 5 desk job to try her hand in tailoring, and never looked back since. After finishing her apprenticeship with a tailor in Singapore, she founded her own custom garment label 3EIGHTH. Here’s what she has to say about the challenges of starting her own label and why she is providing a service to not just women, but non-gender conforming groups.
‘Women On Top’ is a series focusing on women entrepreneurs who initiate, innovate and run their own businesses whether individually or in collaboration with others. These trailblazers seem to do it all with grace, establishing their enterprise while balancing their personal, social and family life.