Let's face it; we get a little overwhelmed with the amount of new beauty products in the market, and choosing the right one takes a bit of ploughing through the noise. At one point, there were talks of the 8-step skincare routine, which is, a bit much if you ask me. Furthermore, I've been working from home amid the pandemic, and the only things I've been slapping on my clean face are serum, moisturiser and sunscreen.
So what about serums, hey? It's the best thing I've been using for years! According to WebMD, serums are light, fast-absorbing liquids that contain no petrolatum or mineral oil that keep water from absorbing. Most serums are water-based and contain a high concentration of active ingredients such as hyaluronic acid, peptides, skin brighteners that do the work.
Say you have dry skin, and work long hours in the office; you should opt for a serum that contains hyaluronic acid and vitamins as they contain hydrating elements.
For those with oily, clogged skin, look for serums with glycolic acid and retinol that encourage higher cell production turnover. New skin, hello!
Serums are meant to be applied after your cleanser and toner and before your moisturiser.
This month, we take a look at products in-store that work like a charm.
1. Evolve Blue Velvet Ceramide Serum
Evolve Organic Beauty’s Blue Velvet Ceramide Serum is formulated with oat-based ceramides that help to moisturise and strengthen the skin barrier and create a powerful veil of protection against environmental stress and dryness.
This serum uses Blue Tansy to fight inflammation and reduce redness of the skin; while plant-based squalene prevents hydration loss, especially after sitting in an air-conditioned room all day.
2. Eve Lom Radiance Repair Retinol Serum
This new multi-active Radiance Repair Retinol Serum utilises a sophisticated scientific combination of wrinkle-fighting Liposome Encapsulated Retinol and microbiome re-balancing Prebiotic Oat Kernel Ferment to powerfully prevent and protect the skin against the multiple signs of ageing.
This formula is fortified with Alpha Hydroxy Acids (AHAs) that exfoliate and smooth the skin. Gentle yet potent, Radiance Repair Retinol Serum plumps and hydrates the skin, delivering a firmer, smoother and more even complexion over time.
3. La Roche-Posay Hyaluronic B5 Serum
This serum is specifically formulated for de-hydrated skin that is showing signs of ageing - loss of volume and skin elasticity with fine lines or wrinkles.
4. Mad Hippie Skin Care Products, Vitamin C Serum
With over 7,000 plus reviews, this serum must be the worst-kept secret. This product also contains a blend of ferulic acid and Vitamin C and E, which has a compounding antioxidant effect.
5. Artnaturals, Hyaluronic Serum, 30ml
Reveal your youthful skin with Artnaturals hyaluronic serum. Made with hyaluronic acid, botanical extracts and oils that work together to fight signs of ageing as it replenishes.
6. Dr.Jart+ Cicapair Serum
A highly concentrated, fast-acting soothing serum that calms skin sensitivity while reducing redness.
Editor's note: This is my go-to serum and whenever I have the occasional skin flare, I dab a bit of this wonder product and redness goes down immediately!
7. Wishful Thirst Trap Juice HA3 & Peptide Serum
This serum targets dry and dull skin by plumping them with a high dosage of hyaluronic acid and peptides. One sure loves it so much she shared: "I love this so much, something about your skin just glows and feels brighter when you’re wearing it."
8. Biossance Squalane + Lactic Acid Resurfacing Night Serum
Squalane actually mimics your skin's natural oils and acts as an emollient to hydrate dry skin. Lactic Acid Resurfacing Night Serum rapidly exfoliates for noticeably brighter, smoother skin by morning. One fan even commented: "This product is absolute magic to my skin. This product makes my skin, looks just flawless in every way possible, from texture to looking, all fresh and renewed."