The Chinese New Year collections that celebrate the Year of the Dragon: Tod's, Love, Bonito, New Balance
Enter the dragon year with these dragon-inspired collections by today's best-loved fashion brands.
The 2024 Chinese New Year falls on 10 February and this year, the Chinese zodiac sign is the wood dragon. This zodiac sign is important as it signifies power, nobleness, luck, and success although, dragons can also be deemed as hotheads and angry. Ahead of the celebrations, fashion brands have started introducing dragon-themed and red merchandise across ready-to-wear collections, jewellery and even watches.
Brands like Tod's, Boss, Casio, Love, Bonito and Moncler have already rolled out their collections online and in-store, and here are some peeks to begin with.
Tod's drops limited-edition 2024 Year of the Dragon Collection
Tod’s presents a limited-edition 2024 Year of the Dragon Collection inspired by the Chinese zodiac of the dragon to celebrate the Chinese New Year 2024 festivities. Iconic leather accessories from the Italian house take on hues of burgundy and feature a special double dragon motif to mark the upcoming new year.
The limited-edition collection includes three Tod’s shoes – the Gommino Bubble, Tod’s sneaker, and Tod’s leather loafer – finished with double dragon motif surrounding the Tod’s logo in its inner soles, and the iconic Tod’s Shopping Bag with double dragon motif on its internal leather pouch. The collection also sees matching leather charms with the dragon’s head and a Tod’s scented candle for the home.
Featuring soft leather and contrasting colour stitching details, Tod’s 2024 Year of the Dragon Collection ushers in the beginning of Spring and Chinese New Year with signature silhouettes crafted with expert Italian know-how.
Boss x Feng Tang Chinese New Year range
To celebrate the upcoming Lunar New Year, Boss has collaborated with renowned novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Rooted in the symbolic power and wisdom of the dragon, this collection embodies the essence of belief, courage, heralding the new year with anticipation and dreams.
In his collaboration with Boss, Feng Tang takes cues from Chinese characters and traditional patterns, crafting a modern and minimalist calligraphy style that showcases the dragon character as the hero motif of the collection. The fusion of the pattern featuring twin dragons traversing through jade discs and the Boss logo creates a magnificent spectacle, complemented by Feng Tang's handwritten excerpts from the poem "Luoshen Fu (The Ode to the Goddess of the Luo River)" and additional calligraphy pieces.
These exclusive pieces for the Year of Dragon embrace classic red and black tones with milky white accents. The collection features a range of men's and women's items, from classic collegiate-style baseball jackets and casual sweatshirts, to knitwear pieces and T-shirts.
Shop on Boss.com
Moncler steps into the new year with a campaign starring Hou Ming Hao
2024 heralds the Year of the Dragon; a powerful and benevolent figure of mythology and a symbol of strength, divinity and determination in cultures across the world. Moncler has created a capsule collection for men and women that is infused with subtle references to the lore of the mythological creature, focusing on its intrinsic characteristics to create a collection that is both distinctive and celebratory, as well as easy to wear. A campaign by photographer Leslie Zhang and starring Hou Ming Hao draws inspiration from the symbols of the dragon through deep shades of red and circular motifs.
Comprising three full looks for men and women, the collection logo fuses the head of the dragon with Moncler’s logo outline to encapsulate a positive message of power and strength. Boudin quilting is inspired by the shape of dragon scales and patterns of a suit of armour, and is expressed in luminous nylon laqué.
A clean palette of black, white and pink creates ease of wear and multiple options for mix and matching. Ready-to-wear consists of versatile pieces such as padded zipped cardigans, reinforced track pants and sweatshirts, with the dragon logo imprinted throughout. The Trailgrip sneaker has been re-expressed in a jubilant colorway of reflective mesh, rubber texturized with a dragon-skin flourish, and a hot pink sole that ties it to the exuberance of the overall collection.
Shop Moncler on MyTheresa.
Max Mara's fantastical Lunar New Year collection
The story of the latest Max Mara Lunar New Year unfolds in a fabled land of fantastical creatures. Max Mara dreams up of heroes, Max the Dragon and his constant companion, Little Ted, pack their chicest finery and set out on mystical adventures. Their destination is the land of Fjords and wildflower meadows.
The selection of wardrobe is inspired by traditional celebrations of Chinese New Year and the enchanting home of “Scandidragon” – the legendary hero of mythical tales passed down by the ancestors of stylish protagonists, Max the Dragon and Little Ted. From these flights of fashion and folkloric fantasy emerges a collection rich in the romance of the fjords and the regal splendour of the Chinese New Year celebrations.
There will be a curated selection of pieces in classic black and scarlet. A short Teddy Bear Coat, alongside other glamourous jackets come in rich red, finished with lining dedicated to the Year of the Dragon. Printed shirts and knitwear with florals are reminiscent of Scandinavian wildflower garlands. Shiny brooches complete the look.
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Gucci's new Lunar New Year capsule collection
As the Year of the Dragon draws near, Gucci presents a new capsule collection in celebration of the cherished festivities. This marks a time when families gather to honor this significant occasion, embracing the rich traditions and joyful spirit associated with this time of year, that precedes both the beginning of the Lunar New Year and the arrival of Spring.
Capturing the essence of the festive season, Gucci launches a new campaign ad starring actress Tian Xiwei, which depicts intimate portraits and scenarios that draw from the collective imagination about this joyous time of year. Celebrating love and togetherness, stills and video spotlight comforting hugs and heartfelt smiles, seemingly simple yet precious moments that weave into the tapestry of the new year traditions, connecting people and generations.
Gucci’s capsule collection for the Year of the Dragon is now available in Gucci at ION Orchard, Paragon, Marina Bay Sands, Gucci Kids Marina Bay Sands and online at gucci.com.
Yang Yang and Yang Zi star in Valentino's CNY ad
The Year of the Dragon takes center stage thanks to Maison Valentino’s 2024 Chinese New Year Collection. For it, the power of color dazzles, as red-hued garments unite the most evocative shade of the holiday with one of the Maison’s mainstay hues, Rosso Valentino.
Valentino’s 2024 Chinese New Year Collection deepens the brand’s reverence for local culture, celebrating the harmony between the Maison’s classic Rosso and the Chinese tradition. In honor of the holiday, Brand Ambassadors, Yang Yang and Yang Zi star in a new story, featuring wishes loaded in festive lanterns. For Chinese New Year, the iconic color palette of Valentino makes a statement, offering best wishes through the symbolic red color.
The 2024 Chinese New Year Collection redefines classic Maison elements, and the red VLogo sets the tone of each item, as a tribute to Haute Couture and craftsmanship. For the women’s selection, an iconic red dress and red VLogo Jacket add festive flare to classic Valentino designs, while the Valentino Garavani VLogo Signature slingback, Valentino Garavani Locò mini bag, Valentino Garavani Locò bucket and Valentino Garavani VLogo Moon mini bag - all highlights of the new collection - find themselves reimagined in the Rosso hue.
For the Maison’s men’s selection, red and beige make a striking debut as complementary colors, seen on the Valentino Garavani One Stud sneakers and Valentino Garavani VLogo tote. From ready-to-wear to Valentino Garavani shoes, accessories and classic bags, Valentino’s Rosso is the mainstay adornment for the occasion, ringing in the new year with good fortune. In homage to traditional Chinese culture, the colors create a comforting and joyous atmosphere, while delivering an optimistic outlook for the New Year.
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Casio MTG-B3000CXD Dragon watch
Mother of Dragons would've approved! Casio is low-key dropping a limited edition MTG-B3000CXD Dragon timepiece, specially crafted to celebrate the auspicious Chinese New Year, Year of the Dragon. This special model pays homage to the beginning of 2024 with a design that captures the mythical allure of the dragon. But it won't come cheap: The MTG-B3000CXD is priced at S$1,599 available for purchase at G-Shock retailers and online from 5 January 2024.
Briefly, what we know about the watch is that the bezel and band loop are meticulously etched, and laser-machined to emulate the intricate scales of a dragon. The finish is then adorned with a luxurious gold-colored ion-plated (IP) coating, creating a stunning visual impact. On the back cover of the MTG-B3000CXD, a powerful image of a rising dragon is engraved, symbolising strength, power, and good fortune.
Swatch celebrates Year of the Dragon with five new timepieces
Swatch is proud to present a vibrant new range of watches to celebrate the Year of the Dragon. Drawing inspiration from the iconic neon colors of Asian city streetlights and signs, the collection symbolises the power, strength, and good luck of the dragon in five signature models.
Those born under the sign of the dragon are characterised by their charisma, intelligence, and confidence. Swatch believes that there is a dragon in all of us, and that’s what’s behind this new collection. Those looking for the perfect gift or accessory to wear to a celebration will find a Swatch to suit all tastes and to express their inner dragon. With so many models to choose from, you might be tempted to collect them all!
Prices start from S$122 onwards.
Bell & Ross' new dragon watch would wow you
2024 will be the Year of the Dragon. According to Chinese astrology, those born under the Dragon have a character that is active, strong-willed, confident, enterprising and lucky. The new Bell & Ross BR 05 Artline Dragon watch takes on this bold personality, with exclusive laser engraving reminiscent of a tattoo. The BR 05 Artline Dragon moves into a whole new field by adopting graphic codes linked to the art of tattooing. Playing on light and shadow through the relative fineness and thickness of each stroke, this line work is crucial to transcending the realm of drawing to that of a metal tattoo.
On the BR 05 Artline Dragon’s dial and integrated bracelet, the decorative motif is finely engraved. The ancestral technique of engraving has been practised in China for more than a millennium. In watchmaking, engraving is traditionally considered the first non-functional enrichment of a timepiece. With its new BR 05 Artline Dragon, Bell & Ross pays homage to Chinese culture and its art of engraving, while pushing its mastery of watchmaking techniques a little further. To produce the BR 05 Artline Dragon's case and links on the integrated bracelet, an exceptional laser engraving technique is used. For the bracelet, this means engraving each link individually before assembly. There is no room for error: perfect precision is required to make sure the pattern is not distorted. Each link is a feat in itself, with continuity of design ensured from one component to the next.
There are only 99 pieces for sale, with a striking price tag of S$11,100 each.
Shop other Bell & Ross collections here
Love. Bonito reemphasises the reunion theme for the Year of the Dragon
This Lunar New Year, Love, Bonito seeks to honour all kinds of modern reunions in an era where family gatherings look vastly different for everyone. Whether through long-distance virtual calls or intimate gatherings, the Year of the Dragon will be celebrated by paying homage to our Asian heritage through Eastern-inspired silhouettes, twinning looks and coordinated family ensembles. Customers can also commemorate the festivities with specially curated gifts, including the Fortune Red Packets, Scarlet Tissue Box Holder and Gratitude Chopsticks.
Love, Bonito’s Lunar New Year 2024 Collection is priced from S$35 to S$79 and will be sold online and in-stores from 1 January 2024 (Monday) onwards.
Order by 31 January to ensure shipping arrives beforehand.
Levi’s welcomes the Year of the Dragon with a new Lunar New Year collection
Levi’s welcomes the Year of the Dragon with a new Lunar New Year collection that plays on the concept of jiē lóng – 接 jiē means welcome and 龙 lóng means dragon.
Each denim piece in the collection adorns Levi's distinctive red tab on the pocket and bespoke leather back patch that features intricate dragon artwork and gold lettering, paying homage to the spirit of the lunar festivities.
Key highlights for women include the Gold Selvedge 501 jeans and the Pleated Baggy effortlessly paired with a matching Collarless Trucker. Men can seize the moment with the rugged Jackson Worker or a dark rinse Relaxed Fit Trucker while exploring a diverse range of denim bottoms, including the Gold Selvedge 501 jeans and the 568 Stay Loose Carpenter.
That's not all, elevate your Chinese New Year style with a distinctive blend of contemporary fashion and timeless symbolism is a range of dragon-themed accessories, such as the dark-wash Denim Bucket Hat and a Denim Tote with striking red leather detailing.
Be sure to check out Levi's CNY collection and other classics at Levi's | Zalora | Lazada | Shopee.
Enjoy an extra 50% off Levi's sale
New Balance Unveils 2024 Lunar New Year Collection
Step into the new year in comfort with New Balance's Lunar New Year collection consisting of footwear and apparel. In Eastern culture, 2024 is the Year of the Wood Dragon, symbolising growth, vitality and cohesive energy. Echoing this significance, the collection embodies the belief that – similar to interconnected roots nurturing a tree – the act of reunion strengthens individuals and communities, serving as a wellspring of hope and energy for embarking on a promising journey into the new year.
Key highlights of the collection include new iterations of the innovatively designed WRPD RUNNER, rugged-aesthetic 610 and retro-inspired 1906N. Each pair reflects New Balance’s craftsmanship, enabling wearers to stride stylishly into the new year. Price ranges from $229 to $259.
Shop New Balance at its official store, Zalora, Lazada, Amazon and Shopee.
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Onitsuka Tiger incorporates Chinese cultural themes in CNY collection
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.
Onitsuka Tiger ignites the spirit of the Chinese New Year with a limited-edition collection inspired by the Year of the Dragon, incorporating traditional Chinese cultural themes – 龙吟虎啸 which means Dragon’s Roar and Tiger’s Roar.
The Mexico 66 retains the feel of the 1960s, prepare to be captivated by the vibrant red Onitsuka Tiger Stripes, elastic shoelaces and sock liners, all harmoniously weaved into the design.
The Dentigre LS is a modern take on the brand’s iconic heritage tennis shoes. Shades of grey adds texture and dimensions to this already powerful fashion statement, with distinctive red stitching adorning the upper to prepare for this season.
But here’s the twist that sets this celebration apart: keep those eyes peeled for the Chinese characters “龙吟” and “虎啸” woven in the heel flap of the MEXICO 66 and sock liner of the DENTIGRE LS, adding an extra layer of excitement that captures the spirit of the Year of the Dragon.
Embark on a style adventure with this sweat top, where Chinese characters “龙吟” and “虎啸” are boldly embroidered on the cuffs. The accessories also showcases the embroidered Chinese characters “龙吟” and “虎啸” on the back of the cap and socks. The cap boasts a bold contrast, featuring a black body and striking red elastic reflective string, stepping up the excitement this Chinese New Year.
The Chinese New Year collection is available at Onitsuka Tiger Takashimaya S.C., Raffles City, Jewel, Suntec City and online.
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