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19 best new perfumes of 2023 (so far)

From floral scents to fruity and zesty accents, we've handpicked some of the best fragrances that have hit the market.

And just like that, the three quarters of 2023 slipped by us in the blink of an eye. Do you feel rejuvenated with what the year has in store for you this year? Feeling you need an uplift and transform your mood and productivity? This year, perfumes are going through a major improvement – brands are diving into essential oil blends, eau de parfums and complementing body lotions to create long-lasting, mood-boosting smells that have a direct impact on your mood and calm your soul.

According to Statista, the fragrances segment's revenue was US$11.87bn in 2023. The market is expected to grow annually by 3.15 percent which is a huge boost.

If this year is any indication, we think the brands will make a deeper version of their eau de toilette and play with more oil blends.

From floral scents to fruity and zesty accents, we've handpicked some of the best fragrances that have hit the market today.

From 23 November, 10pm onwards, take 20 per cent off your favourite fragrance at Sephora's Black Friday, with a minimum spend of S$150, and 15 per cent off with no minimum spend. Add these to cart now!


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1. Gucci Guilty EDP Intense Pour Femme, 90ml

S$280 at Sephora

Gucci Guilty EDP Intense Pour Femme. (PHOTO: Gucci)
Gucci Guilty EDP Intense Pour Femme. (PHOTO: Gucci)

The Gucci Guilty Eau de Parfum Intense Pour Femme is an ambery floral fragrance with woody notes that rewrites the Gucci Guilty pour femme’s essential core. Mandora's bold vibrancy and Lychee's generosity come together to modernise the cosmetic touch provided by notes of Violet. At its heart, an audacious floral bouquet of Ylang Ylang and Tuberose is enhanced by the mysterious sensuality of a dark Plum accord. Finally, the empowered woody effect of Patchouli and Vetiver meets the indulgence of Vanilla for a bold, long-lasting feminine signature.

2. Gucci Guilty EDP Pour Homme, 90ml

S$220 at Sephora

Gucci Guilty EDP Pour Homme. (PHOTO: Gucci)
Gucci Guilty EDP Pour Homme. (PHOTO: Gucci)

The celebration of freedom expressed by the statement #Forever Guilty continues with Gucci Guilty Eau de Parfum Pour Homme. A woody, aromatic spicy fragrance created as a reinterpretation of the original scent, it contains strong nodes of Chilli Pepper and fresh rose, the two iconic perfumery ingredients popular back in the ‘70s, creating an invigorating retro vibe.

3. Givenchy Gentleman Society EDP, 100ml

Shop other Givenchy perfumes here

Givenchy Gentleman Society EDP. (PHOTO: Givenchy)
Givenchy Gentleman Society EDP. (PHOTO: Givenchy)

Gentleman Society by Givenchy is a floral woody aromatic fragrance with the heart of the perfume being a wild narcissus flower. You'll be able to pick up hints of juniper berries from Croatia and cardamom from Guatemala, giving this fragrance its first striking accord. The deep, sophisticated accord is contributed by cedarwood from Himalayas, sandalwood from Australia (sourced from organic agriculture), and vetiver. Composed by perfumers Maïa Lernout and Karine Dubreuil, this unusual fragrance contains the best quality materials, selected for their unique olfactory properties and traceability.

4. Penhaligon’s Highgrove Bouquet Eau de Parfum, 100ml

S$220 at Selfridges Shop other Penhaligon perfumes at Sephora

Penhaligon’s Highgrove Bouquet Eau de Parfum. (PHOTO: Penhaligon's)
Penhaligon’s Highgrove Bouquet Eau de Parfum. (PHOTO: Penhaligon's)

Penhaligon’s Highgrove Bouquet is a new scent created with and inspired by Highgrove Gardens, the home of Their Majesties King Charles III and The Queen Consort. It is, in part, a tribute to the magnificently fragrant summers at Highgrove Gardens. Thanks to the vibrant lavender and geranium, the first notes open with a crisp, confident burst of warm energy. As floral, powdery notes appear, the blossoms of mimosa and tuberose bring longevity and depth, while the soothing base rounds up the scent with a blend of elegance and sophistication from cedar woods and Orris.

5. Hermès Un Jardin a Cythere EDT, 50ml

S$160 at Hermes

Hermès Un Jardin a Cythere EDT. (PHOTO: Hermès)
Hermès Un Jardin a Cythere EDT. (PHOTO: Hermès)

A citrus and woody fragrance, Un Jardin a Cythere eau de toilette combines enveloping notes of grasses with the strength of olive wood and the tenderness of fresh pistachio. Created by Hermès' perfumer Christine Nagel, Un Jardin a Cythere eau de toilette captures the expression of an olfactory quest through Greece that leads to Kythira, a picturesque island that has inspired many artists.

6. D by Diesel

Shop other Diesel perfumes here

D by Diesel. (PHOTO: Diesel)
D by Diesel. (PHOTO: Diesel)

D by Diesel is tipped as the brand's first gender-fluid fragrance, combining sustainably sourced ingredients, including Bourbon vanilla infusion from Madagascar and Diva lavender heart from Provence. If you ask me, my first impression upon the first spritz reminds me of wearing denim, but with a tinge of sweetness. It's bright, summery and frankly, fresh coming from the edgy brand.

The new D bottle is available at BHG, Isetan, Metro and Takashimaya Shopping Centre.

7. Bulgari Pour Homme EDT, 50ml

S$150 at Bulgari Shop other Bulgari perfumes on Sephora

Bulgari Pour Homme. (PHOTO: Bulgari)
Bulgari Pour Homme. (PHOTO: Bulgari)

Master perfumer Jacques Cavalier attained the perfect balance of olfactive forces for revamping the signature scent to express the many healing sensations – from freshness to comfort, subtlety to intensity and energy to peace. Upon the first spritz, you can capture the whiff of Darjeeling tea and water lily accords. Further into the notes, capture the hints of amber and musk that envelopes the depth of guaiac wood, an exotic wood from a small tree known as guayacan, which can be found in South America.

8. Paco Rabanne Olympea Blossom Florale EDP, 80ml

S$198 at Sephora

Paco Rabanne Olympea Blossom Florale. (PHOTO: Paco Rabane)
Paco Rabanne Olympea Blossom Florale. (PHOTO: Paco Rabane)

Intensely feminine and flora, this new fragrance was created by two young women perfumers Fanny Bal and Nelly Hachem, who chose to blend notes of fruits, flowers and foods. The fabulous floral heart of Olympéa Florais is reminiscent of an overdose of fresh pink roses and peonies in full blossom, starring two stellar rose extracts: rose essential and Rosa Damascena. The hand-harvested roses were responsibly sourced in Isparta, Turkey. To wrap the sweet accords together, the perfumers added blackcurrant sorbet accord, patchouli sourced from Indonesia, musky cashmere wood, and smooth, salty vanilla.

9. Paco Rabanne Invictus Victory Elixir Parfum Intense, 100ml

S$169 at Sephora

Paco Rabanne Invictus Victory Elixir Parfum Intense. (PHOTO: Paco Rabanne)
Paco Rabanne Invictus Victory Elixir Parfum Intense. (PHOTO: Paco Rabanne)

An even richer, more concentrated, intense version of Paco Rabanne’s bestselling Invictus Victory, the new fragrance is a precious ambery, woody, spicy elixir, blending high-impact, high-performance, highly concentrated ingredients for maximum intensity. One satisfied customer even shared, "Smells so fresh, clean and crisp. Very sexy scent."

10. Marc Jacobs Perfect Eau De Toilette

S$185 at Sephora

Marc Jacobs Perfect Eau De Toilette
Marc Jacobs Perfect Eau De Toilette

Marc Jacobs is introducing the new Perfect Eau De Toilette, a fragrance companion to Perfect Eau De Parfum and Perfect Intense. The luminous floral scent celebrates the power of being true to yourself and is inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolised by a tattoo of the word “perfect” on his wrist.

A fresh and bright interpretation of the original comforting floral scent, perfumer Domitlle Michalon-Bertier of IFF reimagined a white bouquet with an unexpected twist of modern notes including pink peppercorn and polygonum. The result is a luminous and joyful, clean, comforting floral with a woody base and an elegant trail.

To celebrate the launch, Marc Jacobs will be having a two-week long pop-up at Plaza Singapura situated at the event space right in front of Sephora.

  • Experience the luminous floral scent of Perfect EDT

  • Win special goodies (vials, mini fragrances etc)*

  • Decorate your bodies with custom temporary tattoos*

Event Details
Date: 21 April - 3 May 2023
Venue: Plaza Singapura (In front of Sephora, Atrium@Plaza Singapura #01-56/57)

11. Aesop Gloam

S$255 at Aesop

Aesop Gloam
Aesop Gloam. (PHOTO: Aesop)

Aesop's Gloam Eau de Parfum is the fifth installment of Othertopias, a collection of fragrances inspired by spaces both real and imagined. Centered on the Divan—a horizontal portal for self-observation—Gloam conjures the dreamscape, where imagination enters, and the waking world recedes. Here the familiar collides with the uncanny, in a fragrance that blends the tangible and the illusive: rich florals, warm spice and a bed of wooded depths combine to invoke reverie, rousing the senses and enchanting the mind.

An arresting first impression of spice characterises the opening accords of Gloam, one composed of Pink Pepper and Cardamom and softened by the fresh florals of Neroli and its sweeter counterpart, Orange Flower. This is followed by aromatic spice notes of Saffron and Clove, that unfurl alongside herbal Maté, heady Narcissus and pollen-like Mimosa. Warmth from Rose and Jasmine Sambac lend a roundness to the spicy floral heart. At its base, Gloam is a sumptuous and powdery blend of Iris, Patchouli, Copaiba and Sandalwood that delivers unexpected tactility and comfort.

12. Lancome Idôle

S$141 at Sephora

Lancome Idole.
Lancome Idole. (PHOTO: Lancome)

Developed with two essences, an absolute and a rose water to make the heart of the fragrance’s formula, the floral elements can also be found in the touch of jasmine, a trace of patchouli in the background and a white chypre base (made from an assembly of white musks) – all combined to bring Idôle its full elegance.

Three female perfumers from three continents were brought together by the desire to create a new, universal addiction. From Asia, Shyamala Maisondieu, the Parisian, Nadège Le Garlantezec, and Colombian, Adriana Medina, worked together to craft the Idôle note based on its original clean accord.

13. Maison Margiela On A Date

Maison Margiela On A Date. (PHOTO: Maison Margiela)
Maison Margiela On A Date. (PHOTO: Maison Margiela)

The latest Maison Margiela ‘Replica’ fragrance is the result of a creative exploration of the world of perfume and wine, between master perfumer, Carlos Benaim, and master sommelier, Manuel Peyrondet.

On A Date encapsulates notes of ripe grapes, Damascena Roses, Bergamot essence, Blackcurrant Liquor Accord and Patchouli essence to give the fragrance a sensual and magnetic woody signature while evoking the soil of the Provence vineyards at the early stage of the night.

Get your On A Date perfume at all Maison Margiela's stores in Singapore, including Ngee Ann City, VivoCity and Jewel Changi Airport.

14. Issey Miyake L’Eau d’Issey Pivoine

S$137 at Sephora

 Issey Miyake L’Eau d’Issey Pivoine. (PHOTO: Issey Miyake)
Issey Miyake L’Eau d’Issey Pivoine. (PHOTO: Issey Miyake)

Discover L’Eau d’Issey Pivoine, the new vegan-certified Issey Miyake women’s Eau de toilette intense. The fragrance is a voluptuous and aquatic breeze infused with floral and fruity peony, pear and white raspberry notes and woody base notes.

15. Elie Saab Elixir

S$206 at Tangs Singapore

Elie Saab Elixir. (PHOTO: Elie Saab)
Elie Saab Elixir. (PHOTO: Elie Saab)

Famous for couture designs and the creations of past perfumes Le Parfum and Girl of Now, Elie Saab is now releasing their third fragrance, Elixir. Duo perfumers Aurélien Guichard and Jérôme Di Marino wanted to explore a sensual fragrance, thus paying tribute to women’s beauty and aura.

The iris at the heart of the note is inspired by the Cedretti iris, a variety that blooms in the cedar region of Lebanon. The note is intensified thanks to the “love accord”, an accord created exclusively for Elixir which reproduces by stimulating a very strong feeling of attachment and seduction. The marriage between iris’ opulent florality and the “love accord” results in a deliciously addictive note.

This particularly seductive heart is illuminated by a radiant duo of Lebanese Neroli and Italian Mandarin.

A carnal accord, with amber and balsam tones of Myrrh and Benzoin, warms the note while a vanilla and musk accord unfold the infinite sensuality of this fragrance.

16. Tom Ford Beauty Rose De Chine Eau De Parfum

S$275 at Sephora

Tom Ford Rose De Chine. (PHOTO: Tom Ford)
Tom Ford Rose De Chine. (PHOTO: Tom Ford)

If you love light floral notes, then this is for you.

Rose De Chine is an unexpectedly decadent, untamed rose-scented perfume that contrasts vibrant Chinese peony with the smoky carnality of Cistus Absolute and Myrrh. The perfume contrasts Chinese golden peony notes with an exquisite “rose-on-rose” distillation, evoking vibrant blooms – while Cistus Absolute and Myrrh release a provocative, smoky sensuality.

17. Burberry Goddess EDP

S$280 at Sephora

Burberry Goddess EDP. (PHOTO: Sephora)
Burberry Goddess EDP. (PHOTO: Sephora)

This unique gourmand fragrance is made with a vegan formula led by a powerful trio of vanillas. On top, a vanilla infusion with woody tonalities, at the heart a vanilla caviar with a rich sweetness, and at the base a vanilla absolute enriched with luminous lavender. Burberry Goddess Eau de Parfum is encased in an elegant square-shaped bottle designed to be refilled. Pale pink packaging adorned with a gold medallion reference the brand’s rich heritage.

18. Prada Paradoxe Intense EDP 30ml

S$150 at Prada

Prada Paradoxe Intense EDP 30ml. (PHOTO: Prada)
Prada Paradoxe Intense EDP 30ml. (PHOTO: Prada)

Made by Master Perfumers Givaudan Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, Paradoxe Intense is a floral ambery fragrance with a woody inflection that reveals the intense contrasts of the ingredients: the powerful lift of the delicate Jasmine flower and the vibrant and enveloping warmth of an Amber accord, intensified by a subtle but instantly recognizable Moss accord. Facets of the original fragrance are amplified to obtain a saturation of olfactory sensations with ingredients typical of delicate perfumes, rendered with new intensity.

19. Chloé Atelier Des Fleurs Cedrus Eau De Parfum

S$380 at Sephora

Chloé Atelier Des Fleurs Cedrus Eau De Parfum. (PHOTO: Sephora)
Chloé Atelier Des Fleurs Cedrus Eau De Parfum. (PHOTO: Sephora)

The House of Chloé unveils a collection of fifteen exclusive Eau de Parfum fragrances for woman: Atelier des Fleurs. To bring this collection to life, Chloé invited renowned perfumers to make their favourite flower the heart of an exclusive fragrance and share the unique story that binds them. Just as you choose your favourite flowers at the florist's, you compose your personalised bouquet in the Chloé Atelier des Fleurs: each fragrance is designed to work in harmony with the others in endless combinations.

Yahoo Shopping Southeast Asia
Yahoo Shopping Southeast Asia