Reebok Announces Collaboration With Musician Tobe Nwigwe for Fall 2024

Aaron Royce

7 January 2024 at 11:45 am·2-min read

Reebok is kicking off 2024 with its latest partnership announcement: a co-branded collection with rapper and actor Tobe Nwigwe.

“I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations. I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest Question drop,” Nwigwe said in a brand statement. “I’m excited to bring my point of view and join our worlds together to create something truly special.”

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Reebok and Tobe Nwigwe’s collaboration campaign.Courtesy of Reebok

The musician’s debut “Reebok by Chukwu” capsule line with the athletic brand will feature an array of mint-colored pieces in men’s, women’s and children’s sizes, including a zip-up vest, zip-up jacket, pants and skirt. The collection also features white lace-up sneakers with brown rubber soles, rounding out the range with a versatile finish while continuing Reebok’s longtime dedication to artistic partnerships.

Reebok and Tobe Nwigwe’s collaboration campaign.Courtesy of Reebok

“Collaborating with creatives and hip-hop artists has been an integral piece of Reebok’s heritage since we became one of the first sneaker brands to do so in the ‘90s,” said Reebok CEO Todd Krinsky in a brand statement. “We are thrilled to continue this legacy and partner with a true creative visionary who is not only helping to define the next era of the genre, but is also leveraging his passion, drive, and talent to create positive change. Tobe is coming in with incredible energy and a strong point of view on fashion and culture and I can’t wait to see how this translates into his upcoming collections and work with us.”

Reebok and Tobe Nwigwe’s collaboration campaign.Courtesy of Reebok

In addition to his co-branded clothing and shoe line, Nwigwe’s work with Reebok will also support his nonprofit TeamGINI. The organization, which is based in Houston, Texas, aims to help local youth find purpose in their lives.

Reebok and Tobe Nwigwe’s first collection will be released in the fall.

About the Author:

Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.

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