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New Balance's new Fresh Foam X 1018v13 encourages everyone to Run Your Way

New Balance Suntec pop-up ends 5 Nov: Foot scan, gelato, trial runs, interactive OOTD spots, and a refreshed New Balance store at Suntec City.

Cadence Loh

·Lifestyle Editor

Updated 2 November 2023 at 3:18 am·3-min read

New Balance launches Fresh Foam 1080v13 and refreshes its Suntec store. PHOTO: New Balance

Oftentimes, we find ourselves brushing off compliments instead of embracing and celebrating small wins. The same can be said for the way we view ourselves as non-athletes or non-runners just because we don't run 5km trails or marathons. New Balance is set to alter this self-belittling way of thinking. At New Balance, whether you’re running late for the bus or running a marathon, you’re a runner. This attitude, referred to as “Run Your Way” at New Balance, is their philosophy of celebrating the individuality of all who run.

At their pop-up at Suntec City which runs until 5 November, the brand endeavors to encourage one and all to "Run Your Way".

What you can expect at the Run Your Way pop-up at Suntec City Convention Centre Atrium, Level 1

1. Experience the latest in shoe fitting technology with the state-of-the-art 3D foot scan to find your best fit.

2. Check out the latest reiteration of the world’s best running shoe – the Fresh Foam X 1080v13 - and take it for a spin on the treadmills available on-site.

3. Refresh and cool down after your sweat sesh at the Fuel Bar.

4. Get comfortable by diving into supremely soft foam.

5. Pose at the finish line with our various interactive photo walls.

Shop New Balance Fresh Foam X 1080v13

More about New Balance Fresh Foam X 1080v13

New Balance unveiled the newest iteration in the Fresh Foam X family – the Fresh Foam X 1080v13. At the forefront of New Balance running and the brand’s dedication to innovation and craftsmanship, the shoe delivers a new experience for all who run with supreme soft cushioning, elevated comfort, and an improved fit for all who run.

..we wanted to improve the overall experience, cushioning, and style. Through these innovations, we made the Fresh Foam X 1080v13 the perfect shoe for all types of runners.Danny Orr, General Manager for Tech Running at New Balance

A new outsole design built off research and development from the New Balance Sports Research Lab increases forefoot stiffness and an enhanced rocker to improve transitions between strides – helping people run their way, comfortably. Built with more cushioning for a soft and lightweight feel, the foam compound is paired with increased midsole stack heights, which provides a comfortable run, no matter the distance.

The Fresh Foam X 1080v13 has a new engineered mesh with reflective details and a structured fit, which makes it the perfect shoe for both performance and all-day wear.

“The Fresh Foam X 1080v13 truly is a manifestation of research, development, and design innovation for the brand,” said Danny Orr, General Manager for Tech Running at New Balance. “As one of the most popular running shoes New Balance has to offer, we wanted to improve the overall experience, cushioning, and style. Through these innovations, we made the Fresh Foam X 1080v13 the perfect shoe for all types of runners.”

[CLICK ON PRODUCT IMAGES FOR DISCOUNTED LINKS.]

New Balance Mens Fresh Foam X 1080v13 (Standard) - Starlight

Shop the newly launched New Balance Fresh Foam 1080v13

Yahoo Life Singapore spotted some gems from New Balance, many at great discounts, and thought you might like these. Take advantage of the ongoing discounts and get them now. Hurry, many are limited stocks!

New Balance Women’s Fresh Foam X 1080v13 (Standard)

New Balance Mens Fresh Foam X More Trail v3 (Standard)

New Balance Fast Flight Jacket Womens Jackets

New Balance Relentless Crossover High Rise 7/8 Tight Women Pants

New Balance Q Speed Shape Shield Crop Bra Women Sports Bras

New Balance Men's Nb Heat Grid Half Zip

Available in 9 colourways

That’s not all! Should you only have time after the pop-up ends, New Balance is also celebrating the refit of its Suntec store at #01-325/326. The Suntec Lifestyle store houses something for everyone in the family, including a kids range, akin to the New Balance Lifestyle store at Paragon Shopping Centre.

Shop New Balance on its official website, Zalora, Lazada, Amazon, and Shopee.

READ

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