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Jo Malone London expert shares top tips on how to choose the right fragrance as a gift

Jo Malone London’s expert Stylists Scent-For-You service will help you create your bespoke scent for yourself or a loved one.

A poster by Jo Malone London, featuring a woman in long purple gown going up the Scottish Highlands where a man is waiting at the peak
Jo Malone London launches 4 new colognes inspired by the Scottish Highlands. PHOTO: Jo Malone London

Scents and fragrances bring us to a moment in time, a special place etched in our hearts and minds. This May, Jo Malone London introduces four new colognes evoking the call of the wild Scottish Highlands: Melancholy Thistle, Wild Achillea, Mallow on the Moor and Highland Heather. The wide range of Jo Malone London merchandise includes not just colognes, but bath products and home scents, making it easy to gift for all occasions. Yahoo Shopping asked Jo Malone London's Regional Director, Education & Service Experience, Robert Sabet, how to pick a suitable fragrance gift for our loved ones. Of course, we couldn't miss the rare opportunity to delve into his vast experience in the fragrance industry, asking him to share top tips for making our scents last in our humid weather.

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The 4 new Jo Malone London colognes placed on the grass
The 4 new Jo Malone London colognes inspired by the wild beauty of the Scottish Highlands. PHOTO: Jo Malone

Yahoo Life Singapore: Fragrances are so personal, and with so many Jo Malone fragrances available, how does a giftee pick a fragrance as a gift for a loved one?

Wearing fragrances is linked to personal expression. At Jo Malone London, all our scents are designed to be worn alone or paired and layered together to create the perfect signature scent. Our expert Stylists in-store can help you create an ideal present based on the recipient's personality and the occasion. Each gift is hand wrapped and finished with a flourish of complimentary personalisation – making it the ultimate gift, just because! I always recommend scents for the home or bath & body (sometimes both!) to create a truly appreciated gift if you are unsure of their unique scent preferences.

How should fragrance layering be done to ensure longevity throughout the day?

A great way to start your daily fragrance ritual is by layering as you go. Start by using our deliciously scented Body & Hand Wash which will give an uplifting start to the day - delicately scenting your skin (not to mention your bathroom…divine!). Finally, I enjoy a spritz of cologne over the top as the finishing touch.

What advice can you offer someone living in the tropics when applying fragrances?

First, layer and add texture to your scent ritual using scented Bath & Body products. Jo Malone London Hair Mists are a great way to add a subtle scent to your hair during the day, and their lightweight formula makes them perfect for humid climates. To truly discover the wonders of scent, visit your nearest store to book a complimentary consultation with one of our friendly Stylists. A 30ml cologne is perfect to replenish your scent on a busy day. The size can be kept in the smallest bag for easy reach!

How different are the newly launched limited-edition The Highlands colognes from past launches?

Jo Malone London's Scottish Highlands colognes are displayed
The newly launched Jo Malone London Scottish Highlands colognes are now available. PHOTO: Jo Malone London

As a British-scented lifestyle brand, we celebrate our Britishness with a limited-edition collection yearly. This year we travel to the Scottish Highlands. Scotland is such a unique place – mystical and enchanting. One that brings so many vivid pictures to mind: rugged highlands, misty moors, crumbling castles and mysterious lochs. Often, when we think of the English countryside, we think of something a bit more orderly and groomed; but with the Scottish Highlands, nature runs wild dramatically. We wanted to embrace this aspect with The Highlands collection. Try the four limited-edition scents if you’ve yet to do so!

What sort of personalities or lifestyles will suit The Highlands range?

Man and woman at Scottish Highlands.
The new scent range is inspired by the Scottish Highlands. PHOTO: Jo Malone London

The collection is made up of four colognes. Melancholy Thistle is bracing, bright and aromatic. It has an addictive appeal which makes it so compelling. Highland Heather is invigorating and elegant. It has notes of cypress and vetiver for naturality and amber for sensuality. Mallow on the Moor has a sense of petal freshness. It has a certain sense of softness and comfort while capturing the petal charm of purple mallow flowers. Last but not least is Wild Achillea. Achillea is a flower that bees are very attracted to, which, combined with its vibrant freshness, is a perfect scent. All these scents are just so true to Jo Malone London as a brand; all the fragrances burst with naturality, transporting you to the unique landscapes of the Scottish Highlands. These scents are perfect for gifting to friends and loved ones (even to treat yourself)! They come in exclusive limited-edition gift boxes that are also irresistible.

Melancholy Thistle Cologne (Limited-Edition)

Melancholy Thistle Cologne is pictured with yellow flowers
Melancholy Thistle Cologne (Limited Edition). PHOTO: Sephora

Highland Heather Cologne (Limited-Edition)

Highland Heather Cologne (Limited Edition) comes in purple and blue flower packaging.
Highland Heather Cologne (Limited Edition). PHOTO: Sephora

Mallow on the Moor (Limited-Edition)

Mallow on the Moor (Limited-Edition) comes in pink floral packaging.
Mallow on the Moor (Limited-Edition). PHOTO: Sephora

Wild Achillea (Limited-Edition)

Wild Achillea (Limited-Edition) in yellow and green packaging.
Wild Achillea (Limited-Edition). PHOTO: Sephora

How should one pick a Mother's Day gift from Jo Malone London's range of products? Can you offer some suggestions?

You can go right with Jo Malone London's beautiful complimentary gift wrap. It's available for all products and can be personalised to create the perfect present! For Mother's Day, I'd also add a beautiful Home Candle or Diffuser in the scent of English Pear & Freesia. This way, your mum can relax with this most-loved enchanting, cool and golden scent in the comfort of their own home. The design of these products is so elegant and understated that they fit into any room design. Not to mention, they can also be personalised with complimentary engraving! If you still need to decide which scent to gift, why not treat your mum to a complimentary scented experience in any of our stores? The Hand & Arm massage is an all-time favourite where our Stylists in-store will create your new scented story.

Create your bespoke scent through a Scent-For-You service by Jo Malone London’s expert Stylists and bring home a Discovery Kit curated specially for moments of indulgence.

Reserve your slot here.

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Robert Sabet, Regional Director, Education & Service Experience, Jo Malone London – Asia Pacific

Robert Sabet is an avid fragrance and lifestyle educator based in Hong Kong. He has worked with Jo Malone London across the globe, connecting and engaging with the teams in each country over the past six years.

Robert Sabet, Regional Director, Education & Service Experience, Jo Malone London – Asia Pacific.
Robert Sabet, Regional Director, Education & Service Experience, Jo Malone London – Asia Pacific. PHOTO: Jo Malone London


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