SINGAPORE — Homegrown brand In Good Company has come a long way - seven years and seven regional outposts - to launch their third standalone store in Singapore. Their first and second stores are located at ION Orchard and The Shoppes at Marina Bay Sands.
In Good Company enlisted design studio PRODUCE to design the store layout, with references to artist Richard Serra, where voluminous structures and surfaces within the store are given monolithic colour and subtle texture. A walk around the store reveals a towering curved wall, while other parts reflect curved and textured surfaces.
The third store stocks full collections from womenswear, menswear, kids, accessories and a selection of objects curated from both local and international brands such as chocolates and magazines.
As for fans with a sweet tooth, In Good Company has partnered with local gelato makers Birds of Paradise to house their second gelato boutique. Their minimalistic space was designed by design agency HJGHER, and it follows the sculptural curved walls of the In Good Company store.
Visitors can also look forward to a new flavour at Birds of Paradise – Jewel Changi Airport: Pandan Gula Jawa, an all-natural pandan flavour made from pure pandan leaves, unspoiled by artificial flavouring and colouring. Prices are S$5.70 for a single cone; S$7.70 for a double cup; S$8.70 for a double cone; while a take-home pint goes for S$16.
In Good Company is located at #01-214/215/216, Jewel Changi Airport.