SINGAPORE — With over 1,000 sqm of space, Nike Jewel Store is the largest partner-owned store in Southeast Asia and India. The store, which is located at Jewel Changi Airport, adopts the latest architectural design used in all Nike stores around the world.
But what makes it localised is a series of vibrant and locally inspired artwork by Singaporean contemporary artist, “Sticker Lady” Samantha Lo. Exclusively designed for this store, her artwork was inspired by local elements such as traditional tiles and patterns, to its street signage and colloquial language.
"My designs are a reflection of the energy and spirit of Nike, showcasing how we can be the truest and best versions of ourselves through sport, while telling the stories of who we are. Each design features my take on what makes us Singaporean - our unique blend of languages and cultures, celebrated in colloquialism and in the tapestry of visual elements. My personal favourite is the t-shirt design sporting the term 'can' - it really is the most Singaporean way to say 'Just Do It.'," adds Samantha Lo.
The second floor of the Nike Jewel store houses the first ever full-fledged “Nike By You” in-store customisation service in Southeast Asia, where a variety of items can be personalised. Consumers customising tee-shirts can select their design from a range of graphics, including original artwork from Samantha Lo, to be printed on selected Nike store offerings. The entire process is done digitally, and the final product is printed on the spot in less than 30 minutes.
Nike Jewel Store is located at #02-232/233, Jewel Changi Airport.