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France’s Marie Claire Revamps Visual Identity

PARIS France’s Marie Claire has revamped itself for fall. The 85-year-old title will debut a new look with its September fashion issue under new artistic director Adrien Pelletier, who took the design reins of the magazine in February.

Pelletier collaborated with Paris and Shanghai-based design agency Production Type to develop a new, cleaner font and sharpen the magazine’s visual identity across platforms.

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“This new artistic impulse will give even greater resonance to our content and should allow Marie Claire to position itself as an even more premium magazine. With better pacing, visual cues and space, the reading experience will gain in clarity and quality. Our digital and social platforms are also included in the same ambitious aesthetic momentum,” said editorial director Katell Pouliquen.

The first edition will hit newsstands Sept. 8 with two covers featuring Brazilian model Laiza De Moura, shot by Swedish photographer Olof Grind. Fashion features top 168 pages, while interviews include French stars Camélia Jordana and Vincent Lacoste, as well as novelist Eric Reinhardt.

More current event content features an in-depth report about Mexican women helping American women get abortions, as part of the magazine’s positioning on political issues.

That will be a big chunk of the online content as well, with the Marie Claire website strengthening its coverage of current events on its homepage. It will also feature digital covers to further solidify its brand identity and online presence.

Pouliquen joined the magazine from rival Elle in early 2020, with an aim to revive the sleeping beauty and make it more relevant in changing times, readjust the brand’s priorities to wellness and health, and make the title more inclusive. To that end, she’s put plus-size models on the cover as well as Andie MacDowell when she debuted her gray hair at Cannes.

Pelletier previously held design positions at Harper’s Bazaar and GQ in London, and L’Officiel and Grazia in Paris.

Marie Claire remains the top title in France, with a paid circulation of 286,867 copies per month and a readership of 1.4 million, as audited by France’s Alliance for Print and Media Data association of publishers. The website boasts 5.6 million visitors per month.

Marie Claire U.K. closed in 2019, while Marie Claire U.S. shuttered its print edition in 2021.

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