Forget Box and Papers. Panerai Is Launching Digital Passports to Trace Its Watches.
Today, Panerai announces a new service for its customers that it will present at the upcoming Watches & Wonders Shanghai and will officially launch on October 3. Together with Arianee, one of the leading digital product passport solutions and web3 consumer engagement platforms for brands, Panerai has created a new blockchain powered digital passport for its watches.
While Panerai is among the early brands to offer this digital certification, you may recall that Breitling launched its digital passport program in 2020 with the Top Time and teamed up with Arianee earlier this year for its own traceability program on the heels of its first fully traceable watch. Now, Panerai has tapped Arianee for its own initiative, which will contain individual information about every watch, creating a digital identity that acts as proof of authenticity, granted at the time of purchase. Beyond proof of authenticity, Panerai owners will benefit from the blockchain’s capability to store comprehensive information about a timepiece, including technical details and product history. Down the line, this record will facilitate a more straightforward reselling process and a safer environment in the second-hand market, as the passport is fully transferable to future owners.
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Services like Panerai’s latest offering come at a crucial time when both watch thefts and the prevalence of counterfeit watches are on the rise. Panerai owners can claim the digital passport for their watch directly at Panerai boutiques or, alternatively, by scanning the warranty card’s QR Code using a mobile device. Once registered, users can access PAMGuard where they’ll be able to access the individual certified information of their watch, check the watch history, and transfer the passport to a new holder as well as get an extension of the international limited warranty up to eight years. In the case of gifting, inheritance, or resale, the Digital Passport can also be transferred to the next holder through PAMGuard.
“Committed to elevating the client experience, we continually adapt and innovate to align with the changing times,” shared Jean Marc Pontroué, Panerai’s CEO. “We firmly believe that digital identities are poised to transform possession of valuable assets, enabling our clients to trace the lifecycle of their watches, prove authenticity, and benefit from bespoke services tailored to each timepiece.”
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