Diptyque launches new scent, Minthe at Paragon pop-up

·Head of Commerce, Southeast Asia

7 May 2019 at 12:31 am

Singapore — Paris-based beauty brand diptyque reveals a pop-up boutique at Paragon Mall to signify the brand’s 50th year in the industry and to celebrate its heritage.

Stepping foot into the pop-up, fans of the Maison will follow a journey into the heart of olfactory landscapes. There will be a sensory immersion by three of diptyque’s iconic fragrances, l’Eau, Do Son and Philosykos and the last creation Eau de Minthé. The Minthé perfume is based on the Greek mythology surrounding Zeus’ lover, the Minthé nymph.

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With over 50 years of iconography, fans can also pick up postcards with different illustrations that disclose the Maison’s rich history. As a special gesture, diptyque will mail the postcard on your behalf.

An engraving and initials painting service will also be provided on the spot. Moreover, every visitor will get a special gift with the purchase of every personal fragrance on the 6th and 7th May.

diptyque pop-up opens now till 9th May at the ground level of Paragon Mall.

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