Chloë Sevigny Returns as the Face of Jimmy Choo for Spring 2025
Chloë Sevigny is bringing her quirky girl attitude to Jimmy Choo’s spring 2025 campaign.
In the images shot by Ezra Petronio and Lana Petrusevych of Petronio Associates, the actress plays around in an empty carpeted room with the luxury brand’s new collection, named Hyper Glamour.
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Sevigny wears several styles from the spring collection – the Isa shoe with giant silver sequins, the Staz mule in cutely tied bows in silver and baby blue, as well as the Lotta mule in a turquoise tulle-effect mule. Some of the photos even accompany the Jimmy Choo Bon Bon bag.
“Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in,” said Sandra Choi, creative director of Jimmy Choo.
“Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favourite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,” said Sevigny.
In another photo, Sevigny is seen to be hovering and crossing her legs in a beige trench coat and a pair of the Ixia drop heel pumps.
This isn’t the Academy Award nominated actor’s first time in a pair of Jimmy Choos.
In 2016, she starred in the brand’s spring campaign while filming season two of Netflix’s “Bloodline” in Florida Keys.
Sevigny has gained it girl status and has even been dubbed a style icon. She’s designed a collection for Opening Ceremony in 2013 and in 2023, she designed F—king Awesome’s first women’s clothing line.
She has also starred in campaigns for fashion brands including Miu Miu, Saint Laurent and Chloé.
Last year, she even made a cameo in Charli XCX’s “360” music video alongside Emma Chamberlain and Julia Fox.
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