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Black Friday and Cyber Monday 2023: What shoppers need to know

We've started to see sales across some popular brands and retailers after 11.11, and we'd recommend you to start shopping instead of waiting till Cyber Monday.

Reta Lee

·Head of Commerce, Southeast Asia

Updated 20 November 2023 at 1:58 am·3-min read

Black Friday and Cyber Monday (BFCM) are the two biggest shopping events that have made its way to our shores, thanks to the likes of Amazon Singapore, but what do Black Friday and Cyber Monday stand for?

The term 'Black Friday' was coined decades ago as a way to attract bargain-toting crowds in the US and UK – who've taken the day off after Thanksgiving – to physical stores. Cyber Monday was actually coined in 2005 as a virtual event to manage long queues and crowds after the success of Black Friday.

Meanwhile, if you're not an Amazon Prime member, you can take advantage of its deals with a 30-day free trial at amazon.sg/prime. And we have a special promo code just for Yahoo readers! Use YAHOO5OFF to get a S$5 off promo code when you spend over S$50.00** (t&cs apply)

Black Friday vs. Cyber Monday: Which deals are better?

Black Friday 2023 sale. (PHOTO: Yahoo Life Singapore)

(Updated)

Generally, the Yahoo Shopping team has observed bigger discounts on Cyber Monday as retailers load off their products in time for the following product cycle. However, if shoppers wait until Monday to cart out their intended product, we often see the said product go out of stock.

Categories that you'll see significant discounts on are electronics, television, appliances, fashion, beauty and groceries in those two days. Sometimes it's better to wait till Cyber Monday for 'safer' products like sneakers, fashion and beauty, but we would advise you to take advantage of the deals on Black Friday itself as most retailers push out major deals then.

Brands and products that you'll see discounts on this year are Apple AirPods and Google smart home products.

When does the Black Friday sale start?

We've started to see sales across some popular brands and retailers after 11.11, and we'd recommend you to start shopping instead of waiting till Cyber Monday.

Plus, some shoppers are inclined to do Christmas shopping early to avoid crowds in physical malls, and with the surge of Covid cases daily, it pays to be safe by shopping online.

Amazon Singapore has now dropped an epic eight-sale Black Friday event starting 20 to 27 November!

Shop ALL the tech deals now
Shop beer buys now
Shop fashion deals across all major retailers with direct shipping to Singapore

READ:

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Amazon shoppers love these Skullcandy earbuds for its 'sound quality' - now at S$27

Black Friday and Cyber Monday 2023: What shoppers need to know

The best Black Friday 2023 Singapore fashion deals: Nike, Puma and more

What do shoppers buy?

In 2022, the Yahoo Shopping team observed product buys on Amazon Singapore across categories like:

In 2021, the Yahoo Shopping team observed product buys on Amazon Singapore across categories like:

alcohol such as The Macallan Double Cask 12 Years Old Single Malt Whisky, Perrier Jouet Grand Champagne Brut, Monkey Shoulder Blended Malt Scotch Whisky and Roku Gin
appliances such as gaming mouse, Apple AirPods and Google Chromecast
books and toys
health supplements

Over at Robinsons, the physical retailer turned digital saw sales across bedding, men's shirts, ladies' handbags and health supplements.

In a survey compiled by YouGov RealTime Omnibus on shoppers' intent, "among those who have previously shopped over the season (48%), personal care and beauty products emerged as the most popular product category shoppers would look to purchase during Black Friday sales (56%). This was followed by consumer electronics and tech products (55%), and fashion apparel (54%), with just over half of respondents looking to purchase them."

Most sought-after products among Black Friday shoppers in S'pore. (PHOTO: YouGov RealTime Omnibus)

When are Black Friday and Cyber Monday 2023?

Black Friday falls on Friday, 25th November 2023, whereas Cyber Monday is on Monday, 28th November 2023.

**T&Cs apply

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Black Friday vs. Cyber Monday: Which deals are better?

When does the Black Friday sale start?

What do shoppers buy?

When are Black Friday and Cyber Monday 2023?

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