Azure Belle: Swim confidently with this stylish period-proof swimwear
The chic, eco-friendly range from Azure Belle gives women absolute peace of mind in the water.
By: Emma Norris
Did you know that the average woman uses around 11,000 menstrual pads and tampons during her lifetime?
These disposable items often end up in landfill, where they take between 500 to 800 years to break down. However, Australian brand Azure Belle is on a mission to reduce the environmental impact of ‘that time of the month’, while also empowering women to swim with confidence.
Featuring cutting-edge absorbency technology, the innovative brand is making waves with its sustainable, stylish and discreet period swimwear.
No longer do women have to avoid the water on beach days or vacations due to fear of leakage or stains. Tested rigorously in the world’s leading labs, Azure Belle’s leakproof InnovSwim® Technology provides absolute peace of mind in the water. Featuring four layers of protection, the in-built absorbent liners can hold up to 6 mls (compared to just 5 ml for a regular tampon or pad).
Azure Belle’s modern, flattering pieces look just like regular swimwear — so whether you’re lounging by the pool or going for a dip, nobody will ever suspect a thing. The brand also proudly celebrates body positivity, offering inclusive sizing and styles to make all women feel beautiful and comfortable. Featuring one-pieces, bikinis and high-waisted briefs, the chic collection ranges from sizes 2-12 US (8 US would be S for Asian sizing).
That's not all; the prices are pretty affordable, starting from S$28 (RM95) for a teen bikini bottom brief to S$78 (RM264) for a one-piece swimsuit.
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Azure Belle founder Bryley Conley had spent over 20 years in the corporate world before a life-altering event during her third pregnancy inspired her to dream bigger.
“My entire world turned upside down when our son was diagnosed with a life-threatening condition when I was 20 weeks pregnant, leading to invasive in-utero surgery,” says Bryley. When Bryley and her husband were finally able to bring home their healthy baby boy after a gruelling 148 days in the hospital, her priorities shifted. Driven by a desire to create positive change in the world by eliminating single-use menstrual products, Bryley launched Azure Belle.
“At Azure Belle, we combine our dedication to sustainability with our mission to empower women and enable them to embrace freedom every day,” says Bryley. “Let's make conscious choices and create a world where women can fully embrace every aspect of their lives, unrestricted by the day of the month."
With Azure Belle’s elegant designs ranging from fun florals and bright solids to minimalist black, there’s truly something for everyone. Shipping is available worldwide as well as to Singapore, and to ensure you’re thrilled with your choice, there’s even a 100% happiness guarantee.
Shop Azure Belle’s range of stylish and sustainable swimwear here.
