Amika, haircare label from Brooklyn, arrives in Sephora Singapore
Celebrating self-expression, the haircare brand is free from all traces of nasties and comes in 5 key products to nourish all hair types.
Brooklyn’s haircare brand Amika, is finally here in Sephora stores. Crafted by industry insiders, Amika has been encouraging the freedom of self-expression ensuring that “all hair is welcome” since 2007. Helmed by industry insiders, the brand certainly knows what they are talking about. Using only highly effective, clean formulas without any trace of nasties like sulphates (SLS, SLES, ALS), parabens, Amika is also vegan, cruelty-free and uses up to 90% post-consumer recycled (PCR) plastics. It’s visually-arresting packing makes you want to reach out to using their products day after day. Designed for all hair types, Amika nourishes, cleanses, moisturises and protects your luscious locks with five key hair care essentials.
Its Normcore sulfate-free shampoo is a delightful blend of vitamins and antioxidants, and comes with added magic of coconut acid, which foams up effortlessly and also provides unmatched conditioning without depriving their hair of essential moisture.
Normcore sulfate-free shampoo and conditioner
Get the Normcore Signature Shampoo
While its partner-in-crime, the Normcore hydrating conditioner leaves hair 7x more conditioned when used in tandem. Packed with nutrient-rich sea buckthorn, it is a powerhouse of lightweight hydration enriched with shea butter. Now you can say goodbye to flat hair days.
Get the Normcore hydrating conditioner
For something even more nourishing, look to Amika’s signature hair mask, the Soulfood nourishing hair mask. Packed with the goodness of jojoba seed oil, boosting essential fatty acids, powerful antioxidants, and sea buckthorn, the "superfruit" with omega 7 which is a fatty acid usually hiding in fish oil. Try it to be convinced.
Soulfood nourishing hair mask
Get the Soulfood nourishing hair mask
Those having troubles with tangles can wave goodbye to hair dramas with the Wizard silicone-free detangling primer. With squalene as the main ingredient, your hair is protected from the ‘evil’ clutches of dehydration. With additional fatty acid in the formula in the form of omega 7, vitamin C and gluten-contributing ingredients, even the most sensitive, damaged hair can enjoy this detangling wizardry.
Wizard silicone-free detangling primer
Get Wizard silicone-free detangling primer
And for #1 Bestselling Dry Shampoo in the US*, try the Perk up talc-free dry shampoo and bid flat hair days adieu. Time to toss out the old aluminium starch and replace it with natural rice starch! This talc-free alternative is the ultimate treasure for a healthier, happier scalp which leaves no white residues, and absorbs more excess oil, bringing your hair's oomph back to life in seconds!
Perk up talc-free dry shampoo
Get Perk up talc-free dry shampoo
With Amika, you can now look forward to good hair day, every day.
