Zerrin, the design-led discovery platform championing independent brands and conscious consumption, has launched its latest pop-up experience.
Open from 14 April to 14 May, the Rethink, Refresh, Reset concept store is located at Anchorpoint Shopping Centre’s bright, breezy and renovated West Deck.
This edition hosts a curation of 27 independent brands representing Singapore, Hong Kong, Cambodia, Indonesia and Malaysia. Each creates unique, high-quality products that marry style, sustainability and social impact. From clothing to skincare, accessories to homeware, the store showcases a myriad of options to inspire visitors to choose better for mind, body and wardrobe.
Designers making their Singapore debut include two certified B-Corp’s: SukkhaCitta, an award-winning fashion label focused on regenerative farming and ethical craftsmanship in rural Indonesia, as well as Earth Heir, a Malaysian label creating exquisite, handcrafted jewellery and accessories. Also, look out for eye-catching, size-inclusive designs from Hong Kong-based label Beam Bold. Other brand highlights include Ollie, Oasis, Kmana, Sunday Bedding, Indosole, Dirty Manners and As’Fall.
SukkhaCitta on transforming the fashion industry
At the launch of the pop-up, we spoke to Arti Purbo, Community Partnership exec of SukkhaCitta, a social enterprise from Indonesia that wanted to make a difference for their artisans in terms of fair wages. "Most of the artisans, or 'ibu' who are working on SukkhaCitta, are based in Java islands and the Eastern part of Indonesia. The brand started back in 2016, with three 'ibus' by making pieces that are timeless with the focus on making something that can be passed down from generation to generation," Purbo shared.
SukkhaCitta is the brainchild of Denica Riadini, a trained economist and Cartier Women's Initiative Fellow of 2023. She started the label in 2016 as a social enterprise because she wanted to give something back to her community where poverty is rampant.
The collection SukkhaCitta is being sold here at Zerrin takes about 180 days to create from scratch – right from the harvesting cycle to the production cycle. Today, SukkhaCitta employs close to 1,500 artisans, including weavers and farmers, with specific skill sets in this supply chain.
"We only use responsibly-sourced fabric for SukkhaCitta and the process involves natural dyes and techniques because we wanted to create clothes that don't harm the environment and are bio-degradable and safe for the Earth. We use cotton in our collection as we grow it ourselves back in 2017. To do that, we work with the community on the farm and we empower them to harvest the cotton with regenerative farming or 'tumpang sari' where we use multiple crops to grow the cotton as it cannot grow alone. By using this style, the crops also provide a source of food to the people who live nearby the farm," Purbo explained further.
Zerrin's Pop-up details
Where: #01-14 Anchorpoint Shopping Centre
When: 14 April to 14 May 2023
Location: #01-14 Anchorpoint, 370 Alexandra Road Singapore, 159953
While you're here, shop these brands online: