Why Raw Denim Will Change Your Jean Game
We’ve all spent hours in the fitting room trying on countless jeans in the endless pursuit of finding just the right pair. However, in your Goldilocks approach, you may have missed the right pair for you—raw denim.
For true denim devotees, it’s their first choice and there's a good reason. The difference between raw and your regular fair is in the title: raw denim is untreated and left in its natural state. There is no shrinking or prewashing with this style, meaning the first few wears might seem uncharacteristically stiff, but this is where the magic happens.
Sometimes referred to as ‘dry denim,’ this variation will wear with you, adopting and ageing in a way that specifically matches your body’s movements and contours, transforming into your very own bespoke pair of jeans.
Bella Hadid is a celebrity endorser who is becoming our denim hero. See her on-the-ranch look with a tucked-in shirt and tan accessories. Actor Eva Green was also spotted heading to dinner in denim during the 2024 Cannes Film Festival. She opted for a slouchier fit with major turn-ups paired with a glitter-detailed black satin heel.
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The other major appeal of this style is the deep blue colour it boasts, which has a smarter, almost tailored finish. This style lends itself well to dressing up as well as dressing down. Try fresh white T-shirts and loose shirting for the day with tan accessories. Come nighttime, a matching tucked-in shirt has smart appeal, especially when paired with a strappy heel or kitten heel. Or contrast the utilitarian energy with sheer draping or collarbone-baring off-the-shoulder tops.
Versace’s AW24 collection featured a series of looks crafted from raw denim, including a slimmer-fitting ankle-grazing pair of jeans paired with a matching crop-sleeved jacket and a floor-sweeping coat.
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