Ready-to-Wear and Accessories Trade Show White Milano Resort Edition Is Back
SUMMER NEWS: Ready-to-wear and accessory trade show White Milano is coming back with its second resort format. Running from June 15 to 17 in the Tortona fashion district, it will welcome around 100 brands from all over the world.
This edition will carry summer prêt-à-porter collections and resort capsules, suitable for several occasions.
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“Today, the resort world represents a great business opportunity for our companies. Some of the most important resorts worldwide, both existing and upcoming, especially those in the Middle East, are increasingly seeking innovative research brands. For this reason, we remain committed and continue to invest in this initiative,” stated Massimiliano Bizzi, president and founder of White.
A dedicated space will host up-and-coming Colombian brand Agua by Agua Bendita as a special guest. The “Aurora” collection includes dresses with pastel shades enriched with luxurious fabrics, refined embroideries and 3D butterflies.
“The idea of White June is to present a transversal wardrobe, offering ‘no season’ solutions where typical summer materials, designs and colors blend harmoniously into year-round clothing. To us, summer and resort fashion represents a way of life and a style that transcends traditional seasonal boundaries. It reflects a growing trend towards a more conscious way of dressing” said Simona Severini, general manager of White.
One of the noteworthy collaborations for this year is with Denise Togni and Lucia Missoni, owners of Studio360 Showroom in Milan which represents several international designers. Thanks to this collaboration a selection of diverse brands will showcase their collections. For example, Indian brand Sruti Dalmia, sustainable luxury brand Tallulah Resortwear from Cyprus and the Brazilian Adriana Degreas, among others.
There will also be plenty of bags, footwear and accessories. This edition will once again feature an open space where collections from small-scale brands, monoproduct brands and emerging designers are showcased in small stands.
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