You’ve heard of Black Friday and Amazon Prime Day, but do you know what is Singles’ Day? It’s the world’s biggest shopping event that is celebrated every year on 11 November, manufactured by technology company Alibaba.
Singles’ Day became widely accepted when Alibaba launched its first shopping festival in 2009, which is now re-branded as 11.11. According to Forbes, Alibaba only launched with 27 brands on its platform in 2009, but now boasts over 200,000 participating international and local brands in 2019.
As the name suggests, Singles’ Day was coined by Chinese university students in the 1990s to unofficially celebrate a person’s singledom. The 1’s symbolise solo living and experiences.
However, Chinese couples have begun celebrating Singles’ Day the unconventional way – by getting married. Take for example in 2011, 4,000 couples got married in Beijing, China, with 11.11 deemed to be an auspicious date.
Singles’ Day has also been paving way for other non-shopping traditions such as blind date parties, which in turn, is morphing into a Chinese Valentine’s Day celebration.
To gain international headlines, Alibaba has been signing up US celebrities like singer Taylor Swift to headline its concert for Singles’ Day in Shanghai in 2019 and last year, TV reality show actress Kim Kardashian even promoted her perfume brand on Alibaba to consumers. Last year, K-pop group Seventeen joined e-commerce platform Lazada as its latest brand ambassadors.
Although 11 November marks Singles’ Day, the Chinese government does not formally recognise the day as a national holiday. But this doesn’t stop millions of Chinese consumers from tuning in online and buying various items such as smartphones, TVs and even cars.
While Chinese consumers shop mainly on Alibaba’s main websites Tmall and Taobao, international shoppers like us in Singapore, Malaysia and the Philippines would gravitate towards Aliexpress.com, Lazada and Shopee.
Early deals to shop now
In Southeast Asia, Lazada celebrates its shopping calendar by kicking off this year’s 11.11 with tons of brands and sellers participating in its biggest one-day sale. Right now to Singles' Day, shoppers can cart these items with free shipping included (while stocks last!).
Bargain hunters should also look to Shopee as the platform is offering free shipping vouchers, on top of S$8 off S$60 brand vouchers deal. Plus Shopee is enticing shoppers by giving a trip for two to watch the Fifa World Cup Qatar 2022!
Armed with a credit card and mobile or digital devices, consumers have been marking yet another shopping holiday event to find the biggest deals and incentives. At the end of the day, consumers are kings and queens as they pour millions of transactions on these various e-commerce platforms, marking a life of turbo consumerism.
Live blog update
The Yahoo Shopping team has made it a point to curate the best deals and sales we can find for 11.11 sales, on Friday, 11 November 2022. Be sure to bookmark this blog to see the best deals throughout the day.
Shopee's countdown to 11.11
Shopee Singapore’s 11.11 big sale includes sneak peeks of discounted items across home appliances, beauty and electronic items.
Lazada brings on Taobao to shoppers
Shop Taobao stores directly with up to 80 per cent off on Lazada Singapore.
Featured items: what to buy now
Carlsberg Danish Pilsner Beer 320ml Can Silver [Bundle of 24] - now S$44.90 (20% off)
Tiger Lager Beer Can, 320ml [Bundle of 24] - now S$42.80 (23% off)
Merries Giant Carton Sales - 4 packs - now S$72.90 (9% off)
Ka 4-in-1 Laundry Capsules 54 Pods x 6 Packets - now S$139.90 (22% off)
New Moon Bird's Nest with White Fungus Rock Sugar 150g x 24 bottles - now S$69.80 (50% off)
Milo UHT Chocolate Malt Packet Drink 200ml [Bundle of 24] - now S$12.85 (10% off)
Premier 3ply Deluxe Bathroom Tissue 200pc, Pack of 3 - now S$13.95 (13% off)
Dynamo Liquid Power Gel Detergent, Bundle of 4 - now S$44.30 (17% off)
Oral-B Electric Toothbrush Refills Brush Heads Precision Clean 8s + Free Pro 100 - now S$59 (50% off)
Nongfu Spring Fruit Tea (Carton) 500ml x 15 - now S$15 (9% off)
Walch Multi-Purpose Disinfectant Wet Wipes 84pcs x 6 Rolls - now S$46.90 (21% off)
Shopee X Absolute Holistic Dog Value Treats Box - now S$11 (78% off)
Sukin Botanical Body Wash 1L X3 [Bundle Of 3] - now S$55 (57% off)
Philips LatteGo Series 2200 Fully Automatic Espresso Machine - now S$1,109 (8% off)
Nescafe Dolce Gusto Piccolo XS Coffee Machine - now S$75 (31% off)
Nestle Omega Plus Adult Milk Powder 650g - S$15.49 (3% off)
Taka Jewellery Brilliant Diamond Earrings 9K - now S$159 (33%)
Seiko Men's Automatic Black Leather Strap Watch - now S$213 (50% off)
Under Armour UA Men's Triple Stack Logo Short Sleeve - now S$29.40 (40% off)
New Balance Liverpool FC Adult Home Shirt Jersey - now S$79 (28% off)
United Bike Blackhorse x foldable bicycle - now S$425 (53% off)
Compression Knee Guard [2 pieces] - now S$4.89 (52% off)
Bravecto Tablet for Dogs Flea and Tick Protection - now S$33.60 (30% off)
Bookmark this page for more information on the coming 11.11!
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