SINGAPORE – Centrepoint’s Videre Eyecare is Singapore’s first optical store that combines eye health, beauty, and cosmetics into a single retail concept. It is also the largest optical store on the Orchard Road shopping belt, spanning 3,411 sq ft.
In collaboration with Define by Acuvue, the new store is home to a brand new and first ever Define Salon concept, which comes with a first-of-its-kind K-Beauty brand pop-up that will be refreshed every four months with a different K-Beauty brand, in collaboration with Amorepacific.
Featuring the Augmented Reality-powered Define Virtual Mirror, users can virtually try on the full range of Define beauty lens with 28 unique makeup looks to choose from within a single touch-screen panel. Videre offers the complete portfolio of Acuvue contact lens, including all 7 variants of Define by Acuvue.
Additionally, the Define Salon also features an in-house Beauty Advisor who will be on hand to provide beauty consultations and expert make-up tutorials in store.
“For our customers, beauty is manifested in the big and small things in life, drawing inspiration anywhere you look. Seeking to have more meaningful connections to the world around them, they share the beauty they see in the world across social media and beyond.
We see Define as the only beauty lens that can truly help to transform your natural beauty, so you can look better, feel better and connect better. Which is why we were so excited to support Videre Eyecare and debut our first-ever Define Salon at Videre @ The Centrepoint where consumers can get a truly superior, integrated and personalized experience that merges eye health and beauty.” – Bebe Teo, Managing Director – Seed, Accelerate, Sustain Markets, Johnson & Johnson Vision.
Videre Eyecare is located at The Centrepoint, #01-34 to 39, Singapore 238843