Todd Snyder to Expand Retail Footprint in California
Todd Snyder is continuing to roll out retail.
During a presentation of his spring 2024 collection in New York on Wednesday, he revealed that he will be opening two more stores in California early next year, in South Coast Plaza in Costa Mesa and the Marin Country Mart in San Francisco.
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Snyder, who operates 14 stores around the U.S., said: “Our number-two and number-three markets are Los Angeles and San Francisco,” prompting him to seek space to serve customers in those communities. His top market is New York, where he has units in NoMad, Rockefeller Center, TriBeCa and Williamsburg, Brooklyn. He already operates boutiques in The Grove in Los Angeles and Hayes Valley in San Francisco.
Snyder had initially wholesaled the menswear brand when he launched his eponymous collection 12 years ago. But over time, he decided to sell it exclusively in his own stores and on his e-commerce site. Although the designer did not rule out one day selling the line to other stores, that’s not in the cards right now. Instead, the focus is on expanding his collection and adding stores where appropriate.
Case in point, the spring offering will include a couple of additions, such as bags and a larger assortment of shoes, the latter of which he introduced last year. For spring, slides and espadrilles will be offered.
Snyder’s spring collection is titled “La Playa” and was inspired by a vintage photo he found of Gary Cooper and John Wayne from the ’50s at Acapulco’s famed Hotel Los Flamingos decked out in resortwear.
That translated into tunics with mandarin collars, leisure jackets, mesh tops, long dressy shorts and oversize pleated trousers. Linens, dobbies, ribbed cottons and mesh were prevalent throughout the line and complemented the more-dressy gabardine trousers and boxy blazers. There were also cargo shorts in suede, printed rayon shirts and a dark chocolate gabardine suit.
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