Summer’s most popular color actually isn’t Millennial pink, it’s this totally standard shade
It’s no surprise that we love Millennial pink. The warm hue is less intimidating than its bright counterparts and more interesting than our typical go-to black. Although the beloved color is everywhere, it’s not actually this summer’s most popular color. Actually, this season’s most popular hue is none other than navy blue.
And while the color gets a bad rap thanks to being considered stuffy, or old, we dare you to rethink this concept. Instead, we urge you to see navy blue as a substitute for your all-black looks; one that ends up feeling fresh, chic, and pretty French! In an interview with Refinery29, Marissa Gibbons, co-founder and CEO of Parcel (an e-commerce app) says “According to Parcel product data, one color noticeably outranks today’s super popular Millennial pink — and it’s basically the pastel’s polar opposite: navy. But, before your recoil from flashbacks of bad school uniforms…give us a chance to clear the bad (or, rather, boring) rap of this underrated summer neutral. Yes, summer neutral. We said it…”
A post shared by Bella Hadid (@bellahadid) on May 24, 2017 at 8:39am PDT
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The best part about this shade is that you can layer it the same way as you would black, or introduce it into your wardrobe piece by piece. That rule of not being able to mix navy and black? Just banish it! Fashion rules are meant to be broken, and mixing navy and black can look super chic!
So next time you’re reaching for your favorite outfit, may we suggest grabbing something navy instead? You’re sure to stand out this season and feel perfectly cool while you do so.
Navy blue is the anti-Millennial pink for the summer, so you can be your beach goth self all season long without a worry.