Streaming service Viu partners Mediacorp to feature Singapore content across Asian markets
SINGAPORE — Streaming platform Viu and Singapore broadcaster Mediacorp have tied up to provide more than 600 hours of Mediacorp-produced content to users throughout Indonesia, Hong Kong, Malaysia, the Philippines, Singapore and Thailand from today onwards.
Viu is a leading OTT video service from Hong Kong’s PCCW Media Group that is available across Asia, the Middle East and South Africa. It initially focused on Korean dramas but has diversified its offerings to include a range of Asian content. The platform has more than 41 million monthly active users.
The collaboration offers Viu viewers access to drama and lifestyle programmes from Mediacorp, including these programmes:
My One In A Million (2019), recent Mandarin rom-com hit series
A World of Difference (2019), a social issue-focused dystopian drama
Happy Prince (2020) and Heart to Heart (2018), romantic drama titles
Psychodramas Doppelganger (2018) and The Driver (2020)
Seasons three and four of the popular police procedural series C.L.I.F. (2014-2016)
All Around You (2020), a youth-centric drama featuring the finalists of Star Search 2019
Asia Contents Awards 2019 Best Asian Drama winner Faculty (2017)
Seasons one and two of tech-driven thriller Zero Calling (2014 - 2015)
Food Heroes (2016), a showcase of Singaporean gastronomic gurus
Virginia Lim, Viu’s Chief Content Officer, told Yahoo Lifestyle SEA, “Mediacorp in Singapore produces high-quality content that is consumed by Singaporeans, but it has also been well received in the Southeast Asia region, such as Malaysia and Thailand. So we think that those content will be able to appeal to the other Southeast Asian markets. And because Viu has a very strong OTT platform, we are in a very good position to be able to bring made-in-Singapore content out of Singapore to the digital viewers in the region.”
Content shared under the deal includes a mix of Mandarin and English language shows, but will include subtitles in English, Bahasa Melayu, Traditional Chinese and Thai subtitles on an as-available basis.
Doreen Neo, Mediacorp’s Chief Content Officer, said, “Partnering with Viu will extend the reach and recognition of our content to a wider regional audience, and attests to the universal appeal and storytelling strength of Mediacorp productions. We are excited to introduce our proudly ‘made in Singapore’ content to new audiences across Asia.”
