Steve Madden Extends Partnership With January Digital
After working with January Consulting, the consulting arm of January Digital, Steve Madden Ltd. has named the parent company its digital agency of record in North America. “January Digital will be responsible for developing and executing Steve Madden’s digital media strategy and investment,” the companies said in a statement.
Terms of the partnership were not disclosed.
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January Digital said it will build, plan, execute and analyze all of Steve Madden’s digital media advertising. Steve Madden designs, source and brings to market fashion footwear, accessories and apparel (for men, women and children). Aside from its namesake brand, the company has additional brands including Dolce Vita, Betsey Johnson, Blondo and Greats. The company also has a private program with retailers and licenses handbags and footwear under the Anne Klein brand.
The brand first worked with January Consulting in the fall of 2022 “to transform the brand’s media strategy and marketing measurement systems,” the company said adding that as a result, “Steve Madden saw improved cross-functional alignment and communications, increased collaboration and boosted productivity across the organization.”
Josh Krepon, president of U.S. direct-to-consumer and global digital at Steve Madden, said over the past year, “January Consulting has helped us drive organizational improvement within the Steve Madden business and has helped us gain a new perspective on how we plan and evaluate our marketing mix and its effectiveness.”
Krepon said the company plans to “execute a truly integrated, end-to-end, digital media plan to serve our customers’ needs and grow the Steve Madden brand.”
Vic Drabicky, founder and chief executive officer of January Digital and January Consulting, praised the partnership and said the company believes “the combination of their great product, brand heritage and experienced leadership team with our team’s strategy, media, data and leadership capabilities will drive exceptional results and build a great partnership.”
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