In-Sport Fashions Inks Deal to Be Exclusive Distributor of Allbirds in Canada

Under a landmark distribution deal with In-Sport Fashions, renowned footwear and apparel brand Allbirds will be expanding further into Canada.

In-Sport Fashions said in a statement that under this new distribution agreement, the company will “leverage its expansive network of retailers and distribution avenues to make Allbirds’ product line accessible to customers across Canada.”

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Travis Boyce, Vice President of Business Development at Allbirds, said the brand is “excited to partner with the team at In-Sport to further grow the Allbirds brand across Canada. The In-Sport track record with other brands speaks for itself, and we are looking forward to building on all the success the brand has had in the country already.”

Karine Laforest and Andrew Nelson, Co-Owners of In-Sport Fashions, were enthusiastic about the deal, and said, “It is a pleasure to collaborate with Allbirds, becoming their exclusive partner in Canada. The brand’s unwavering focus on sustainability, combined with its knack for blending comfort with style, mirrors our own company ethos. We are eager to set forth on this collective journey, aiming to create a significant positive ecological footprint.”

The deal is being done at a time when consumers are increasingly supporting brands that are values driven. Shoppers seek out brands, such as Allbirds, that are sustainable and ethically produced. Aside from its trailblazing footwear designs, Allbirds is globally recognized for its eco-friendly practices and commitment to comfort and a distinctive design philosophy. These principles also align and resonate deeply with In-Sport Fashions.

In-Sport Fashions is a leading and well-established Canadian distributor of specialized lifestyle, athletic and outdoor products. The company said beginning Sept. 15, it will be the distributer for Allbirds products in all Canadian channels of operations as well as retail sites and online at The distributor also noted it will begin opening wholesale partners.

In-Sport Fashions said the deal not only solidifies Allbirds’ standing in the Canadian landscape, “but also underscores In-Sport Fashions’ dedication to providing consumers with premium products.”

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