SINGAPORE – On Friday, 16 September 2022, Sephora, Raffles City, unveils the world’s first Store of the Future concept to the public. As the world's leading omnichannel prestige beauty retailer, Sephora’s latest future concept store will showcase exclusive hair and beauty services, masterclasses, digital touchpoints and a cashless payment experience at the Store.
The new 426 square metre store is designed around three touchpoints of space, human and digital. The beauty wonderland is a joy to browse, learn and experience new and bestselling beauty products. Indeed, browsing the new Raffles City store is like being in a beautiful theme park with areas for testing, browsing, learning and shopping. And in case you feel a little lost at Sephora’s future concept store, Yahoo Shopping has it covered. Read on for the deets!
This store is the perfect intersection of innovative and experiential elements where our customers can immerse and transform themselves in the absolute best of global beauty brands through a hyper-personalised retail approach.Alia Gogi, President at Sephora Asia
Leveraging digital capabilities
Living up to its name as a "future concept store", Sephora ups its game with a number of fantastic digital services. Here's what caught our attention, and we think you should try it too!
Understand the current state of your skin health in a complimentary 15-minute consultation with Sephora’s knowledgeable Beauty Advisors. Then, via Skincredible, a dermatologist-grade skin analysis app, you will see how your skin scores and get skincare recommendations suited for your skin condition.
Scan to Interact
Sephora taps on its reach as a worldwide beauty retailer, offering you over 1 million consumer reviews worldwide when you scan any item in-store. So yes, becoming an informed consumer just got easier.
The days of staying in line for payment are over at Sephora's future concept store. Find a Beauty Advisor, and the checkout will come to you. You won’t miss out on accruing your rewards with the cashless system.
Beauty Pass Rewards
Sephora Beauty Pass Members can access exclusive rewards via a QR code leading them directly to the in-app Rewards Boutique catalogue. So you get to check out your selection with just one click.
Sephora’s human touch & beauty services
Of course, while pushing for enhanced digital capabilities in-store, Sephora has maintained its fantastic customer service where you get the one-on-one attention of a Beauty Advisor. Now that COVID-19 restrictions are over, beauty junkies will delight in trying out new products first-hand before making any buying decisions.
Apart from the enhanced digital tools used to provide a personalised experience to consumers, Sephora has also rolled out new in-person services such as Perk By Hydrafacial, Makeup Services, Dry Hair Styling services, and Hair Consultation. All you need to do is to scan a QR code in-store to book your desired service.
New (beauty and wellness) kids on the block
As the undisputed leader in the beauty industry, kudos to Sephora for continuing to expand its brand offering of trending brands and exciting industry players into the Singapore market, giving them a platform to showcase their diverse product offerings. As a result, you will find new beauty and wellness brands which include Hush, Patrick Ta, Grande Cosmetics, Augustinus Bader, Juice Beauty, at the Raffles City store. Here are a few picks on what to look out for.
Makeup with skincare benefits? Known for its plant-based makeup products, Juice Beauty delivers high performance beyond “clean” skincare. The range is also clinically proven to address wrinkles, help in brightening, firming, blemish/oil control, and more. Sold!
Everyone is staying in more often than ever, and there's no better time to enhance the home than now. And what better way than with candles and essential oils? They are mood-lifting and create a relaxing ambience at home. Proudly Singaporean, founders Nicole Su and Chelsea Low created Hush with a focus on all-natural ingredients formulations. Hush is the first home-grown fragrance brand to make its debut at Sephora. Check it out.
[Sephora Exclusive] Orange Clove Essential Oil Candle
Founded by celebrity makeup artist Patrick TA and beauty tastemaker Rima Minasyan, the brand gives every consumer a makeup artist’s point of view, with easy-to-use formulations. Patrick TA Beauty is cruelty-free and free of parabens. Well worth a try!
And in case you feel lost in the Store, Sephora also showcases the trending products that beauty lovers should know about. Here are the highlights:
[New & Sephora Exclusive] Drunk Elephant Ceramighty AF Eye Balm
Sephora Raffles City officially opens on 23 September. The store operates daily between 10:00am and 9:30pm and is located at Level 1, Raffles City Singapore, 252 North Bridge Rd, #01-20/21/22, S'179103.