With a Plan of Opening 15 Stores in 2025, Fleet Feet Continues Its Expansion in North Carolina
Fleet Feet has expanded its brick-and-mortar footprint in North Carolina.
The specialty run retailer has opened a new store in Concord, N.C., located at 2420 Herron’s Nest Place NW in Christenbury Village. The store is owned and operated by Mark and Kristin Harris, who also own nearby Fleet Feet Huntersville, which they opened in January 2010.
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Fleet Feet explained in a statement that Concord provides a convenient option for locals, as well as those in neighboring cities Kannapolis and Harrisburg. Also, the location allows Fleet Feet to attract visitors in part to the store’s close proximity to Concord Mills Mall, the Highland Creek Community and the University of North Carolina at Charlotte.
“Concord is a growing, vibrant community, and we’re thrilled to welcome Kristin and Mark’s second store to the Fleet Feet family,” Fleet Feet vice president of retail development John Moloznik said in a statement. “Their passion for creating meaningful connections, delivering outstanding customer experiences, and supporting their community embodies everything that Fleet Feet stands for.”
Inside, consumers could expect a selection of running shoes from leading brands, including Brooks, Saucony, New Balance, On and more. Also, the retailer stated Fleet Feet Concord will operate with its exclusive Fit ID personalized outfitting experience, which Fleet Feet explained includes 3D foot scanning technology that accurately assess “the size and shape of customers’ feet and how each foot moves through the gait cycle.”
Fleet Feet Concord will host a grand opening celebration on March 15.
The run specialty retail powerhouse has been busy with expansion as of late. For instance, Fleet Feet acquired South Sound Running’s two doors in Washington in December 2024. And in January 2025, Fleet Feet Burlington opened in North Carolina.
Speaking with FN last month, Fleet Feet chief executive officer Joey Pointer said after expanding to 299 stores in 2024, the plan is to open at least 15 in 2025.
“What I’ve learned is post-COVID is nothing ever goes as fast anymore, from permits to build-outs. Everything just seems to be a snail’s pace at some moment in time. But I don’t think 15 is unrealistic,” Pointer told FN. “Interest is high, both in new franchisees as well as existing franchisees opening, second, third, fourth locations. We’re looking at a handful of acquisitions, which we haven’t had many over the past couple years. You’ll see some movement from us. I wouldn’t be surprised if we hit 20.”
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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