Must Read: Simone Biles Stars in Athleta's First TV Spot, Yoox Net-a-Porter Exiting China
Photo: Courtesy of Athleta
Simone Biles stars in Athleta's first TV spot
The "Power of She" campaign from Athleta continues with the brand's first TV commercial. The spot features Simone Biles, the most decorated gymnast in history, ahead of the 2024 games in Paris. Running from June 15 through Aug. 11, the campaign video will be visible on NBC platforms as well as on Netflix preceding the release of new documentary "Simone Biles Rising" which will come to the streaming service in July. View the campaign video here. {Fashionista inbox}
Yoox Net-a-Porter exiting China
Fengmao, a joint venture in China between Yoox Net-a-Porter (YNAP) and Alibaba, is shutting down. The closure follows reports that Compagnie Financière Richemont hopes to sell YNAP this year following a 14% decline in Net-a-Porter sales so far this year. Fengmao debuted in 2018 with the purpose of bringing Net-a-Porter to the Chinese market. It faced steep competition from Xiaohongshu, the preferred Chinese e-tailer of Louis Vuitton, and Farfetch partner JD.com, which sold to South Korean commerce company Coupang following Chinese tech crackdowns in 2021. {WWD/paywalled}
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