Multi-brand fragrance concept store AMARIS opens in Paragon shopping mall

Reta Lee
Editor-in-Chief, Lifestyle
AMARIS concept store at Paragon shopping mall. (PHOTO: AMARIS)

SINGAPORE — Wearing a fragrance is like walking around with your own signature scent, and looking for a niche brand can be challenging, unless you’ve been making frequent shopping trips in France. In comes AMARIS, a luxury multi-brand fragrance retailer that houses 11 perfume brands, curated by Aura Prestige Pte Ltd. Taking over the newly-revamped Level 3 of Paragon shopping mall (#03-11), the 67 square metres space is delightful both to your olfactory and visual senses.

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The chic interior of AMARIS concept store. (PHOTO: AMARIS)

The brands exclusive to AMARIS include artisanal French perfume houses BDK Parfums and Molinard, and State of Mind, a brand that interestingly blends tea notes. Other niche brands available are Carven, Compagnie de Provence, Histoires de Parfums, Jean Patou, Juliette Has A Gun, Lubin, Maison Micallef, and Miller Harris.

“AMARIS was launched to fill the gap in the growing niche fragrance market in Singapore as discerning and well-travelled consumers are seeking scents that have unique origins, profiles and stories that resonate with them. We are also committed to provide the best service and recommendation of products that suit the personality and lifestyle of our consumers – fragrance novices and aficionados alike – so as to give them with a personal and memorable retail experience,” says Mr Edouard Dorize, Business Development Manager at Aura Prestige Pte Ltd.

Personalising your own scent at AMARIS. (PHOTO: Reta Lee/Yahoo Lifestyle Singapore)

To find my personalised scent, I popped by a small counter set with different perfume vials under the categories of woody, oriental, floral, gourmand. As I naturally gravitate towards floral notes, I was looking for something different than the usual.

Dabbing different scents on a piece of paper, I let my sense of smell do the work. Another tip is to dab a few drops of perfume on your wrist so that the scent blends in with your own skin oils. My perfume choice after 6 rounds? It was BDK Parfums, a brand founded by David Benedek, who grew up in the universe of perfumery with grandparents who were amongst the first authorised to distribute name brand perfumes, such as Worth and Christian Dior in Paris in the 1950s. Very chic!

AMARIS is located at #03-11, 290 Orchard Road, Paragon Shopping Centre Singapore 238859. For more info, log on to http://aura-prestige.com