Moschino Teams Up With Martesana on Sweet, Shiny Debut
GOLDEN MOSCHINO: Christmas is around the corner, and for Moschino, it’s a sparkling one.
For the holidays, the fashion label is collaborating with Milanese pastry shop Martesana to create “Il panettone d’oro [the golden panettone],” the typical Italian Christmas cake with candied and dried fruits with a golden chocolate glaze.
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Pastry chef Vincenzo Santoro, who founded Martesana in 1966, encased the panettone in the sparkling glaze and IGP Piedmont hazelnuts. The 1-kg. cake comes wrapped in a black large box featuring both brands’ logos, Moschino’s running along the sides and Martesana’s on the lid.
The patisserie’s signature panettone is one of the most sought-after in Milan, with the dough worked for 48 hours and prepared with mother yeast. It generally features two variations of Italian candied orange peel, raisins and Tahitian vanilla.
“This project is meant to be a tribute to Milan, as well as a tribute to two undisputed pillars of Made in Italy: food and fashion. It’s a balanced mix of history, creativity and substance, with the aim of promoting a culture of sweetness under the banner of Italian craftsmanship. It has been an honor to collaborate with a fashion house of Moschino’s caliber,” said Marco Marsico, head of sales and marketing at Martesana.
Priced at 69 euros, the panettone can be pre-ordered on the Martesana website and is available at all the five pastry shop units in Milan, on Moschino’s e-commerce, and at Rinascente stores in Milan Duomo, Monza, Florence and Rome Tritone.
To celebrate the tie-up between the two brands, an event will be hosted on Dec. 5 at the patisserie shop in Corso di Porta Romana in Milan.
The collaboration will continue with “Atelier du Chocolat,” an event that will take place in the fashion brand’s boutiques in Milan, Rome, London and New York next month. During the event, guests will receive a box of chocolates that they can personalize with edible gold polish, alongside a Martesana master chocolatier present in-store.
Martesana is known for its top ingredients and its expert pastry chefs. The founder moved to Milan from Apulia at a young age and began his trajectory in the artisanal pastry industry. In 1966, he acquired the first pastry shop in Piazza Greco and, in a short time, established the headquarters in Via Cagliero, not far from the namesake canal that gave the patisserie its name.
Among the many milestones, Martesana was awarded with the gold medal for “Artisti del panettone” in 2020 and recently with the “Tre Torte [three cakes]” Award by Gambero Rosso, the world’s authority on Italian food, which determines the best pastry shops in Italy.
Founded by Franco Moschino, the brand marks this year its 40th anniversary. Following the exit of former creative director Jeremy Scott in March, Davide Renne was named to the top creative post, but the young designer died prematurely earlier this month.
Aeffe also includes the Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini brands.
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