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Hurry, the sell-out £12 Lulu Guinness Waitrose tote bag is finally back in stock

lulu guinness
The Lulu Guinness x Waitrose tote bag is back in stock online and in-stores with a new design for 2024. (Waitrose/ Lulu Guinness / Yahoo Life UK)

Lulu Guinness and Waitrose, two iconic British brands have collaborated once again for a second year in a row to create a statement tote that is stylish, versatile and bound to sell out fast.

After achieving viral success for its 2023 iteration, this year, you can find a new and improved Lulu Guinness x Waitrose tote bag for just £12 at your local Waitrose store (while stock lasts), online at Waitrose (where it's still available) and online at John Lewis where it has just been restocked.

It won't be long to wait until you can add it to your John Lewis shopping basket too. 

£12 at John Lewis

For just £12, you can bag this stylish Lulu Guinness tote at Waitrose this summer.

£12 at Waitrose

Last year, it proved so popular that in its first week, sales exceeded that of eggs and milk. If that's not proof that this is a must-have item, then the fact that it's already selling for triple the price on eBay most definitely is.

Featuring Lulu Guinness' iconic red lip print and a bold checkered pattern, it's perfect for shopping, running errands or as your new beach bag. It's bound to get plenty of use and is an absolute bargain.

Customers who have been lucky enough to already get their hands on it have been loving its thick, supportive straps, colourful checkerboard design and spacious interior, that's as practical as it is aesthetically pleasing.

Just like last year's version, it's a sustainable shopper too, each tote is made from 13 recycled bottles and 14 recycled caps.

No doubt this 2024 tote bag will be another sellout success. (Lulu Guinness / Waitrose)
No doubt this 2024 tote bag will be another sellout success. (Lulu Guinness / Waitrose)
It comes complete with thick straps, a chess board print adorned with the iconic Lulul Guinness lips and even a bold red lipstick tag. (Lulu Guinness / Waitrose)
It comes complete with thick straps, a chess board print adorned with the iconic Lulul Guinness lips and even a bold red lipstick tag. (Lulu Guinness / Waitrose)
It's perfect for all your summer trips to the shops, the beach, around town, you name it. (Lulu Guinness / Waitrose)
It's perfect for all your summer trips to the shops, the beach, around town, you name it. (Lulu Guinness / Waitrose)

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“It’s not your usual tote bag, the design is in the detail”, says the designer. “It’s also designed to be super versatile. As well as for grocery shopping, you could even take it to the beach. It’s your everything bag!”

Guinness' typical collection of playful, quirky bags and luggage can set you back hundreds of pounds, so this is the perfect opportunity to snag some of the designer's signature playfulness without spending a fortune.

This year, the two-bag per purchase limit is back, to give customers a fairer chance to secure the next edition of what was dubbed last summer’s ‘ultimate beach bag’. Last year, more than 50% of customers who bought a bag chose to purchase two, so we'd snap one up ASAP.

The five-star reviews are already coming in thick and fast, from happy shoppers who have not just bagged a bargain but scored a stylish tote for everyday use.

  • "Bag of the Season. Brilliant Lulu Guinness! Great attention to detail and the perfect birthday gift for arty friend. Hope this will be the first in an annual series. Who knows, maybe it will become a collector's item?"

  • "I can't believe how fantastic theses bags are so stylish and great quality but the best thing has to be the price for a Lulu Guinness bag I know it's a shopping bag but can honestly say I love it and highly recommend it."

  • "Handy sized tote bag, useful for shopping and days out. A smallish zip pocket is a great bonus and makes it more secure for storing a phone or other valuable items, plus two small, flat pockets to avoid loosing small items in the bag."

  • "I buy a new beach bag every year and this time this has fitted my needs, at first look I thought maybe it's too small, but once opened it's a good roomy size with enough room for 2 towels, my book and all the beach stuff. It also has a pocket for the room key and money. Excellent buy!"

  • "This is such a lovely reusable tote, it's great quality & very good value for money- highly recommended. Just looking at it makes me cheerful!"

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