Lil Nas X, Camila Mendes and More Star in Coach’s Spring 2024 ‘Find Your Courage’ Campaign

Elizabeth Grace Coyne

15 February 2024 at 2:04 pm·2-min read

Coach released its virtual “Find Your Courage” spring 2024 campaign on Thursday starring Lil Nas X, Camila Mendes, Youngji Lee, Kōki and Wu Jinyan, as well as Imma — a virtual human, model and digital creator.

Youngji Lee, Coach, “Find Your Courage” campaign, Coach campaign, spring 2024, coach spring 2024, coach tabby bag — Youngji Lee in Coach’s Find Your Courage campaign.

Directed by Vallée Duhamel and photographed by Charlie Engman, Coach’s Find Your Courage campaign was inspired by AI and created using CGI. The campaign, set in a vibrant virtual universe, uses the new Coach collection to tell a story that follows Imma on her journey to find courage, visiting each ambassador along the way as they reside in their own unique virtual world.

More from WWD

Inspired by younger generations and their relationship with identity and the internet, the new imagery acts as an addition to the brand’s larger The Courage to Be Real campaign.

The project introduces pieces from the spring 2024 collection, inspired by creative director Stuart Vevers, which includes new quilted iterations of its Tabby shoulder bag, tailored apparel silhouettes and ready-to-wear essentials in heritage leather and denim, sheer slipdresses and playful charms.

Wu Jinyan, Coach, “Find Your Courage” campaign, Coach campaign, spring 2024, coach spring 2024, coach tabby bag — Wu Jinyan in Coach’s Find Your Courage campaign.

Vevers described how he was inspired by the intricacies of visual self-expression and cultural style standards when creating the collection. “Envisioning spring, I was inspired to explore the archetypes of American style and the codes that define Coach’s legacy through the point-of-view of today’s generation,” he said in a statement. “Find Your Courage’ expresses the feeling I wanted for the collection, where our heritage is the foundation for exciting new possibilities for self-expression.”

Kōki, Coach, “Find Your Courage” campaign, Coach campaign, spring 2024, coach spring 2024, coach tabby bag — Kōki in Coach’s Find Your Courage campaign.

Coach will bring its Find Your Courage campaign to life through new collaborations with gaming platforms where users can dress their avatars in the Coach spring collection. Additionally, users will be able to participate in a new multisensory iteration of the Coach Tabby Shop, inspired by this season’s Quilted Tabby shoulder bag.

The brand’s spring 2024 collection, including all pieces from the Find Your Courage campaign, is available on coach.com and select Coach stores.

Best of WWD

NextShark
74-year-old woman dies after being shoved in front of San Francisco train
Corazon Dandan died after being pushed into an oncoming BART train at San Francisco’s Powell Street Station at around 11 p.m on Monday night. The suspect, 49-year-old Trevor Belmont, also known as Hoak Taing, was arrested at the scene and booked into the San Francisco County Jail on suspicion of homicide and elder abuse. Dandan, who was Filipino American, was a dedicated telephone operator at the Westin St. Francis and other hotels.
The Telegraph
Listen: Biden says he is ‘first black woman to serve with a black president’
Joe Biden has said he is “proud” to be the first “black woman to serve with a black president” in one of a series of verbal gaffes as the USA celebrated Independence Day.
The Daily Beast
Conservatives Routed in Worst Election Result for 200 Years
LONDON—The Conservatives, the world’s winningest political party, were booted out of power in dramatic style on Thursday after 14 years of chaotic and divisive rule.The Labour Party had secured a landslide victory, ending an era of Conservative rule over Britain that stretches back to 2010; the year that the iPad and Instagram were launched and Lady Gaga wore that meat dress to the MTV music awards.In that time, the Conservatives have cycled through five leaders, each of them dragging the party
Cinema Online
Joyce Chen confirms she has become a mother
The TVB actress shares photos of her and her daughter, not revealing partner's identity
People
Eva Amurri Doubles Down in Defense of Her Wedding Dress Cleavage: 'My 32F Boobs Minding Their Business'
The bride, who wore a corset-style Kim Kassas gown on her wedding day, previously clapped back at trolls who felt “scandalized” by her breasts
The Telegraph
Biden ‘seriously considering’ leaving election race
Joe Biden has for the first time said that he is considering ending his presidential campaign, according to reports.
The Telegraph
Beijing is laughing at the West’s weakness
Russian aggression in Ukraine poses a threat to world peace and stability. China provides material support for Russia’s actions. All this is entirely clear. In Beijing, immediately after a meeting with Xi Jinping in April this year, US Secretary of State Antony Blinken said that “Russia would struggle to sustain its assault on Ukraine without China’s support”. This included selling huge quantities of machine tools and micro-electronics that would be used in the Russian defence industry.
Bloomberg
These flight routes suffer the world’s worst turbulence
A series of incidents that left scores of airline passengers needing medical attention has shone a spotlight on the problem of severe in-flight turbulence.
INSIDER
The UK is about to get a new prime minister — someone Obama has been mentoring for months
The leader of the Labour Party, Keir Starmer, has been mentored by Barack Obama. The relationship is likely to continue if Starmer wins the UK election.
Hello!
Maya Jama's racy red latex plunge dress is seriously spicy
The Love Island host just raised heart rates around the globe in a seriously sultry red latex dress. See photos
CNN
9 out of 10 voters say there are important differences between Biden and Trump. Here’s what they see as the biggest ones
If there’s one thing that American voters overwhelmingly agree on, it’s that this year’s presidential election presents a stark choice. In the latest CNN poll by SSRS, 91% of registered voters say they see important differences between President Joe Biden and former President Donald Trump, dwarfing even the 77% of voters who said last fall that there were significant divides between the Democratic and Republican parties. Even among the so-called “double haters” – those with unfavorable views of
The Telegraph
Horrifying moment husband wheels suitcase containing murdered wife from home while carrying child
A husband who strangled his wife in front of her two children and lover on a video call was captured wheeling the suitcase containing her body out of his home.
BuzzFeed
"It Was The Worst Betrayal I Have Ever Experienced": People Are Revealing The Shocking Reason Why They Don't Speak To Their Sibling Anymore
"Once it became clear he was committed to those ugly morals, I told him never to contact me."
Fortune
Singapore is trying to be a wealth hub. Now 6 family offices that got tax breaks are tied to the nation’s biggest money-laundering case
Singapore wants family offices to set up shop in the country. Now it’s exerting greater scrutiny after a $2.2 billion money-laundering scandal.
INSIDER
I went inside a hidden room where flight attendants sleep on long-haul flights. I was amazed by its small size and comfy beds.
Business Insider's reporter toured a secret room above economy where Air New Zealand flight attendants sleep on long-haul Boeing 777-300ER flights.
Hello!
Rod Stewart, 79, rocked by shock divorce news: report
In a surprising turn of events Rod Stewart has received some shocking divorce news. See details.
The Telegraph
Cristiano Ronaldo accused of ‘ambush marketing’ after wearing £230 smart wristband
Cristiano Ronaldo’s heart-rate data during Portugal’s penalty shootout win over Slovenia has been made public by the maker of a wearable device with whom he has partnered.
Cosmo
Bikinis, sheer 'fits and hotel robes: Alix Earle nails the Italy holiday wardrobe
We have been loving the Instagram outfit pictures of Alix Earle's bikinis, crochet dresses and hotel robes complete with a hair towel from her holiday to Italy.
SETHLUI.COM
Blanco Court Fried Fish Noodles: Super generous fish chunks immersed in heavenly broth, near Bugis MRT Station
The post Blanco Court Fried Fish Noodles: Super generous fish chunks immersed in heavenly broth, near Bugis MRT Station appeared first on SETHLUI.com.
BBC
Hezbollah fires 200 rockets and drones into Israel
Hezbollah launched the barrage in response to Israel's killing of one of its senior commanders.

Latest stories