Lee Dong-wook at Gentle Monster store in Singapore

Korean designer eyewear brand, Gentle Monster, opened their first Southeast Asian flagship boutique store opening at ION Orchard on Tuesday (26 September).

Actor Lee Dong-wook (who played The Grim Reaper in popular K-drama 'Goblin') attended the opening event, which was also graced by local celebrities such as Joanne Peh, Lee Teng, Xu Bin, Derrick Hoh, Kelly Poon, Shigga Shay, Rozz Lee, and Hayley and Jayley Woo.

Gentle Monster is known for its funky eyewear designs as well as their themed retail spaces in Shanghai, New York, and various locations in South Korea.

The Singapore flagship store is named “samsara”, which means ‘cycle of life’ in Sanskrit.

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