Is it time for another Hello Kitty plushie craze to begin in Singapore?
This time, Sanrio – the company that created the iconic Hello Kitty character, is teaming up with ride-hailing app Grab to launch a set of limited-edition plush toys.
For four weeks from 16 October to 12 November, users of the app stand to win 1,000 Hello Kitty toys every week, with each week featuring a different design.
The first week (16 to 22 October) will feature the first toy, ‘GrabHitch Hello Kitty’, and the three subsequent designs will be unveiled over the next few weeks on Grab’s Facebook and Instagram pages.
According to Channel NewsAsia, users of the app stand a chance to win one of these toys after entering specific codes for GrabHitch, GrabShare and JustGrab rides.
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