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Fitness giant adidas joins hands with Finnish brands Moomin and Marimekko

From adidas shoes to tee dresses to caps and hoodies, Scandinavian designs are now on our fitness gear, and fit right into our lifestyle

Cadence Loh

·Lifestyle Editor

Updated 22 May 2023 at 9:29 pm·2-min read

Adidas Originals X Moomin Graphic Hoodie. PHOTO: Adidas

There’s something about Scandinavian designs that appeals to us all, from functional and minimalist Scandinavian furniture to vibrant Marimekko that has taken the fashion, and stationery world by storm; to the animated series Moomin World which has a place in the hearts of the young and old. Even sports giant Adidas has collaborated time and again with Marimekko, and now Moomins have taken over our sports paraphernalia too.

Built on a small island in southwestern Finland, the Moomin world teaches us to embrace life's simple things, love nature, be adventurous, and remain hopeful above all else. These universal themes have made Finnish artist and author Tove Jansson’s Moomin characters popular and beloved.

Get Adidas originals x Moomin

Get adidas Originals x Moomins

Francesca Stevenson, Product Manager at Adidas, said: "We were creating a collection that focused on themes of adventure, nature, and fun – there was no better fit than the Moomins! They embody these themes perfectly. We wanted to create a collection that celebrated the playful and adventurous nature of the Moomins and bring this to life by using the beautiful and iconic artworks across our range."

Roleff Kråkström, Managing Director of Moomin Characters, said: “This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for. It’s so exciting to see these classic adidas designs combined with Tove Jansson’s much-loved character illustrations – we’re sure the collection will be a hit with fans all over the world.”

The Adidas Originals X Moomin collaboration was recently released in March, but only a few items remain. Limited stocks available so shop today!

Click on images or purple button for product links.

Here's what we found:

Adidas Originals X Moomin Graphic Hoodie

Adidas Originals X Moomin 3-Stripes Shorts

Adidas X Marimekko Superstar Shoes

Marimekko Tennis Dress

Marimekko Wide Leg Pants

Get the Adidas Superstar sneakers as seen on Blackpink

4 ladies wearing adidas sneakers. — Get the Adidas Superstar sneakers as seen on Blackpink. PHOTO: Adidas

Shop Blackpink’s Adidas picks – the Gazelle

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Fitness giant adidas joins hands with Finnish brands Moomin and Marimekko

From adidas shoes to tee dresses to caps and hoodies, Scandinavian designs are now on our fitness gear, and fit right into our lifestyle

Get Adidas originals x Moomin

Adidas Originals X Moomin Graphic Hoodie

Adidas Originals X Moomin 3-Stripes Shorts

Adidas Originals X Moomin Tee Dress

Adidas Originals X Moomin Baseball Cap, Kids

Adidas Originals X Moomin Crew Socks, 2 Pairs, Women

Adidas x Marimekko

Adidas X Marimekko Running Pocket Bra

Adidas X Marimekko Superstar Shoes

Marimekko Tennis Dress

Marimekko Wide Leg Pants

Get the Adidas Superstar sneakers as seen on Blackpink

Shop Blackpink’s Adidas picks – the Gazelle

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