Fattah Amin appointed Pak Mat Western's new CMO

22 Nov - After successfully selling nearly 10,000 sets of their marinated lamb product, Pak Mat Western Group announced that they have now appointed Fattah Amin as their new Chief Marketing Officer.

Sharing the good news on social media, the Pak Mat Western team posted, "WELCOME ABDUL FATTAH MOHD AMIN. Hopefully he will be able to plan and implement the development of Pak Mat Western entrepreneurship as well as formulate a relevant sales strategy through mass media and social media."

"I hope Fattah is able to shoulder the trust of the position with excellence. See you at work," they added.

CEO Nor Qaiyum Muhamad stated that he hopes that the appointment will bring a more effective and efficient method to their business.

Fattah previously sparked a phenomenon when his TikTok live attracted more than 100,000 views and 44 million likes. He also made headlines for declining the commission he made during the live session, and asked the company to instead donate it to the needy.

Fattah Amin made huge profits for Pak Mat Western in recent months
Fattah Amin made huge profits for Pak Mat Western in recent months

(Photo Source: Fattah Amin IG, Kosmo)