EXCLUSIVE: Nordstrom Spotlights Sperry With Special Boat Shoe Collection
Nordstrom is riding the boat shoe trend with the latest edition of its Make Room for Shoes program.
According to the department store chain, it has teamed up with Sperry for the month-long event that gives Nordstrom customers access to a limited-edition capsule collection of footwear designed specifically for the retailer.
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Nordstrom said that the exclusive Sperry collection includes unique styles for men, women and kids and will be available at all its stores and on Nordstrom.com. Prices range from $54.99 to $175, and all exclusive styles are presented in premium slide-open shoe boxes and come with co-branded dustbags, adding an elevated touch to the collection.
Some highlights from the collection include the classic Authentic Original boat shoe done in brown, white, and pink, each adorned with intricate beadwork, as well as the same style made in blue-and-white nautical stripes and accented by playful crabs, martinis and additional fun details.
“Sperry is an iconic brand that truly resonates with our customers, and we’re thrilled to partner with them for our ‘Make Room for Shoes’ campaign, launching this February,” Tacey Powers, executive vice president and general merchandise manager for shoes at Nordstrom, told FN. “This collaboration highlights Sperry’s timeless craftsmanship and this season’s must have: the boat shoe. We’re excited for our customers to discover exclusive and versatile styles for the whole family just in time for spring.”
Jonathan Frankel, president of Sperry, added that Nordstrom “remains a valued friend and strategic partner” to the boat shoe brand.
“This year, we are both celebrating significant milestones—marking decades of delivering timeless style and innovation to our customers,” Frankel said. “We appreciate the strategic impact of the ‘Make Room for Shoes’ program, which brings footwear back to the forefront of retail. It presents a perfect opportunity for Sperry to showcase our exciting new spring collection to Nordstrom’s customers and offer exclusive editions of our iconic boat shoes, designed specifically for Nordstrom.”
First announced in February, the Make Room for Shoes initiative comes to life through monthly partnerships with some of the industry’s top footwear brands. So far, the retailer has highlighted brands such as On, Birkenstock, Sam Edelman, Larroudé, Dolce Vita, Ugg and Vionic.
Nordstrom’s “Make Room for Shoes” campaign featuring Sperry runs now through March 2.
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