Everyone's talking about bow Christmas trees – and it's a trend that we're totally on board with
The ribbons and bows trend has online feeds buzzing with creativity for Christmas 2023. The decorating trend has seen homes adorned with whimsical bows and cascading ribbons on trees, garlands, taper candles and more, transforming living spaces into colourful festive wonderlands.
Decorating with such accessories is not new of course, but this year more than ever there has been a high demand for ribbons, with social media playing a pivotal role – #Bows has hit a staggering 1 billion views on TikTok.
And it's trickled over into sales too. Online searches for 'pink ribbon' on johnlewis.com has quadrupled this year (in part due to the coquette aesthetic), while searches for ‘Christmas tree ribbon’ and 'velvet ribbon' has increased year-on-year by 75 per cent and 125 per cent respectively.
It turns out metallic ribbons (up 86 per cent) and double satin ribbons (up 60 per cent) as customer favourites at John Lewis this festive season.
From quick how-to videos showcasing innovative ribbon-tying techniques to reels highlighting stunning decor transformations, users are sharing their festive flair, inspiring others to embrace this joyful trend.
The ribbons and bows trend has been buzzing on social media for Christmas 2023. The biggest decorating trend this year has seen Christmas trees adorned with whimsical bows and cascading ribbons, transforming living spaces into colourful festive wonderlands.
Decorating with such accessories is not new of course, but this year more than ever there has been a high demand for ribbons (from thin to wide and satin to velvet), with social media playing a pivotal role – #bows has hit a staggering one billion views on TikTok.
Interior designer Sophie Robinson and textile designer Molly Mahon have both shown how to style bows on their trees to great effect, and ribbon mania has trickled over into sales too. Online searches for 'pink ribbon' on johnlewis.com has quadrupled this year (in part due to the coquette aesthetic), while searches for 'Christmas tree ribbon' has increased by 75 per cent year-on-year, with metallic ribbons (up 86 per cent) and double satin ribbons (up 60 per cent) among the most purchased.
Browse Amazon, John Lewis orHobbycraft for a good selection of colourful ribbons.
From quick how-to videos showcasing innovative ribbon-tying techniques to impressive tree transformations, craft enthusiasts are also taking this trend to the next level by incorporating a DIY approach. With the bow craze predicted to carry into 2024, it's not too late to embrace this joyful trend.
The Bow Christmas Tree
Topping the list of this season's must-have decorations is the ribbon and bow Christmas tree. From classic red velvet bows to shimmering metallic ribbons, these delightful adornments add a touch of timeless elegance to your tree.
• @jessie_bush featuring John Lewis
Beyond The Tree
But the allure of ribbons doesn't stop at the tree. Adorn other areas of your home, including your tablescape, with festive ribbons for an extra dash of holiday cheer.
• @katherine_ormerod featuring John Lewis
And On Every Other Surface
This trend has spilled over to wreaths, garlands and swags too, offering an enchanting look throughout your home. And don't forget to tie bows around door handles, cabinet pulls, and stair bannisters for a charming and cohesive aesthetic.
• Christmas decorations from Dobbies Garden Centres
Wrap Up the Season in Style
As the festive season unfolds, consider embracing the ribbon and bow Christmas trend to infuse your home with warmth and festive joy – even down to adding bows to gifts and everyday household items. It's guaranteed to bring a timeless and delightful touch to your holiday decor.
• Wrapping paper and ribbons from Layered Lounge
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