Etudes Men’s Spring 2024
A year ago, the design trio of Études decided they wanted to offer an observation of Paris and the way people dress, exploring its peripheral ring road, then its innermost areas. For Aurélien Arbet, Jeremy Egry and José Lamali, dressing is all about the elegance of being in the moment.
For the final chapter of this triptych, they took the crowd to one of the French capital’s many hidden rooftops, in this case the top floor of a parking space in the foothills of Montmartre, with a sweeping view of the basilica.
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“We believe that a roof is an interesting spot that you can access only if you have the tips to get there, especially in Paris,” said Egry, adding that the show, titled “Crépuscule” (or “Twilight”), was meant to capture that moment of waning light, when daytime activities wind down and nightlife kicks in.
The industrial looking space resonated with the utilitarian mien of the collection, which was heavily rooted in the ‘90s aesthetic that the trio have made the decade of reference of the brand.
Out came boilersuits, tracksuits and all manner of utility jackets and vests, in a palette that went from delicate tones — one was given the moniker of “pigeon gray” after the bird’s soft plumage — to darker hues, with occasional flashes of high-visibility orange.
A handful of silhouettes featured sketches by French artist Julien Farade, rife with zingy doodles of chimneys, pigeons and roofs, along with the surface treatments that gave colors a lived-in, party-tested look that lent a street art vibe to the lineup.
Looks where the trio’s knack for tailoring showed were by far the strongest, making their workwear-inflected designs feel sharp. But the profusion of looser sportswear quietened the Etudes spring down to a whisper.
Launch Gallery: Etudes Men's Spring 2024
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