Elizaveta Porodina Captures Gentle Monster's 2024 Collection Campaign

Navi Ahluwalia

24 January 2024 at 5:26 am·1-min read

Off the back of its viral Gentle Jelly collection, Gentle Monster is back with another instalment of its 2024 offering -- this time comprising sleek, wrap-around silhouettes inspired by goggle frames.

In keeping with its usual, structural design ethos, the new collection is crafted with bold contours and bright colors. Featuring classic white and silver frames alongside light pink with sugared rims, 2024's offering is slightly more subtle than previous releases -- without compromising on style.

Accompanying the new collection is a futuristic campaign lensed by photographer Elizaveta Porodina -- known for her work on KNWLS' Julia Fox campaign and Jean Paul Gaultier's Kylie Jenner collaboration. Styled by Tim Heyduck with hair by Pierre Saint Sever, the collection follows Porodina's signature, surreal style and distinctive color palette, putting femme bodies front and center.

Take a look at the new campaign above and head to Gentle Monster's website for a closer look at its new season silhouettes.

While you're here, see Paloma Elsesser and Kim Kardashian in Balenciaga's new campaign.

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