Earth Day 2024: Asics and Innisfree are doing their part in creating a greener planet this Earth Day
Earth Day falls on Monday, 22 April and this year's theme is 'Planet vs Plastics'. Read on to find out how you can play a part towards reforestation and sustainability.
One of the best things the pandemic has gifted us is cleaner air and a time for our planet to reset. With this year’s Earth Day theme being ‘Planet vs Plastics’, brands, merchants, and individuals are declaring war on plastics. Earth Day takes place on Monday 22 April, and many brands have taken the opportunity to shed light on the importance of preserving our planet's health, taking active measures, and encouraging everyone to take one step towards making our planet a thriving place for the next generation.
In this article, we highlight two such brands – Japanese sports label Asics and Korean beauty house Innisfree on their sustainability measures and steps they have taken towards making a greener planet.
[Read on for deets our Yahoo X Asics Festival of Running Giveaway!]
Asics invites you to run for reforestation
As Earth Day approaches, Asics is excited to bring back its virtual global Run for Reforestation Challenge on the Runkeeper app. From now until 30 April, whether you're a seasoned runner or fitness newbie, you get to join this global movement with your friends and family. Every step you take brings us closer to a greener world. Registration is free, and best of all, you get to participate in this worldwide virtual event in your own time.
In collaboration with One Tree Planted, Asics has committed to planting one tree for each completion of their 5K Challenge on the app, with a goal of 75,000 trees for 75,000 challenge completions – an initiative that reaffirms their dedication to effecting positive change for the planet, one stride at a time.
Here’s how you can participate:
Sign up for the Runkeeper app, available on the App Store and Google Play Store
Join the Run for Reforestation Challenge in the Runkeeper app HERE between April 1-30.
Register for the virtual Run for Reforestation event in Race Roster below between April 1-30.
Connect your Runkeeper app and track a 5K running, trail running, walking, hiking, plogging, or wheelchair activity and find the race in the explore/races tab.
Bonus for OneAsics members: Post a photo of yourself completing the challenge on Instagram, and tag @asicssg for a chance to be one of three winners of some attractive Asics merchandise!
Let’s lace up and get moving! Together, we can make a difference through the power of movement. And while you are at it, consider these running shoes from Asics, created with sustainability in mind.
Asics Gel-Cumulus 26
A reliable everyday trainer built for various running workouts and distances. The new Puregel technology absorbs shock better for softer landings and smoother transitions. Plus, its FF Blast Plus cushioning provides an energised and lightweight ride. Up to 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions.
Asics Magic Speed 3
As its name suggests, the Magic Speed 3 is designed for achieving your racing goals. Not only do you get a softer cushioning experience, but this shoe also helps with enhanced stability with every stride. A full-length carbon plate sandwiched in the midsole propels your foot forward, creating a smoother and more propulsive experience during the toe-off phase of your stride. Both midsole layers are reconstructed with FF Blast Plus cushioning making the ride feel bouncier and more energetic during tempo runs and races. A vegan-friendly product, at least 50% of the shoe’s main upper material is made with recycled materials to reduce waste and carbon emissions.
Asics Novablast 4
The new and improved Novablast 4 features a more breathable upper, among other exciting enhancements ideal for a running shoe. Its new midsole and outsole geometry help produce momentum during runs. A tongue wing construction in the upper reduces tongue movement, making it ideal for runs and walks. An engineered woven upper offers more stretch, ventilation, and durability. FF Blast Plus Eco cushioning is made with approximately 24% recycled bio-based content. You can look forward to softer landings and a more energised toe-off during your training.
Alert: Check out our Yahoo X Asics Giveaway to win 2 pairs of Asics shoes worth up to S$200 each! Read on for deets.
Innisfree celebrates Earth Day with partially recycled used glass via the Bottle RE:PLAY Campaign
Based in Jeju island, Innisfree is a decade-old Korean skincare and cosmetic brand well-known for long-lasting and quality skincare products. The brand is known to use the purest forms of the ingredients found on the island in their all-natural beauty products.
In celebration of Earth Day, Innisfree is releasing a jumbo-sized 130ml version of its Green Tea Seed Hyaluronic Serum. The bottle is made from partially recycled used glass collected through the Bottle RE:PLAY Campaign. Innisfree has been encouraging and rewarding Inni friends for returning their empty Innisfree product containers so that they can be recycled and transformed. So do your part and be sure to return the empty bottles once you have finished using them!
This April, Innisfree launches a new body care line, Isle Number. Available in two scents: Seize the Moment and Warm & Fuzzies, each scent includes Hand Cream, Body & Hand Wash, and Body Lotion.
[April Limited-Edition] Innisfree Green Tea Seed Hyaluronic Serum Jumbo, 130ml
Touted as Korea's No.1 hydrating serum, you will not go wrong with this crowd favourite. Upgraded with powerful inner-skin dryness relief capability, it helps to plump skin and add radiance. Since its release in 2020 till December 2022, 30 million bottles have been sold worldwide! It boasts a 72-hour stable moisture balance all day long, preventing inner skin dryness. Try it and you will experience its instant moisture-boosting properties.
Innisfree Happy Bounce Special Trio Kit (Isle Number Wash 30ml + Isle Number Lotion 30ml + Collage Cream 20ml)
If you are not up for full-sized products, give this Happy Bounce Special Trio Kit a try before indulging in the full-sized ones. This new line of body care range includes the full works: hand cream, body & hand wash, and body lotion. Get it today!
Steven Harrington X Innisfree collab
Buy any 2, get 10% off!
Get the limited-edition products now!
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Innisfree is now available at Sephora, plus first dibs on exclusive promos this weekend
