Crocs’ Popularity Might Be Waning, If You Ask Some Teens: Survey
Are Crocs on the way out? Some teens think so.
According to Piper Sandler’s 49th semi-annual “Taking Stock With Teens” spring 2025 survey, 12 percent of upper income male teens ranked Crocs as the No. 1 brand that is “on the way out,” with 6 percent of upper income female teens agreeing, ranking the brand No. 4 on their “out” list. This is up from the company’s fall 2024 survey, which found that 10 percent of males and 5 percent of females considered Crocs as a brand on the outs.
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What’s more, 7 percent of upper income male teens think Nike and Jordan are on its way out at No. 4 on the list, and Ugg at No. 5 with 5 percent of the vote.
As for “what’s in” when it comes to shoes, the survey said that Nike remains the No. 1 brand in all footwear but continues to see mindshare erosion (49 percent share this spring versus 60 percent on average between 2022 and 2023). Piper Sandler noted that this was driven especially by females, where share dipped to under 40 percent, the first time since 2020. Male share also declined but is more stable at 57 percent, the survey noted.
Despite some teens suggesting Ugg is on its way out, the brand moved up the most in the survey’s fashion ranking, becoming the No. 1 fashion trend among upper income females, dethroning Lululemon who has held the top spot since spring 2018.
In the overall list, Ugg moved up two spots to No. 3, with 4-points in share gains year-over-year. On also gained two spots, rising to No. 7, with a 1-point in share gains from last year.
“[The] survey offers an inside look at how thousands of U.S. teens are spending their money and its correlation to our economy,” Korinne Wolfmeyer, senior research analyst at Piper Sandler, said in a statement. “This spring, teens self-reported annual spending at $2,388, which is an increase from both our spring 2024 and fall 2024 surveys.”
The Piper Sandler “Taking Stock With Teens” survey is a semi-annual research project that gathers input from 6,455 teens with an average age of 16.2 years.
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