This Burberry tote bag gets roasted on HBO's Succession series – find out why
Google searches for ‘Burberry Tote Bag’ have risen by +310% in the US.
HBO's comedy-drama series Succession Season 4 has just premiered and this particular scene featuring a luxury bag landed in the top trends of TikTok. Now, if you've not watched the series before, here's a brief synopsis: Succession centers on the Roy family who are owners of Waystar RoyCo, a global media and entertainment conglomerate. The family is fighting tooth and nail over control of the company amid uncertainty about the health of the family's patriarch, Logan Roy (played by Brian Cox).
As you can see, there are plenty of scandals and drama surrounding the series. But the one scene where leading character Tom Wambsgans (played by Matthew Macfadye) not-so-subtly roasted a Burberry Tote bag carried by new face Bridget (played by Francesca Root-Dodson) is now trending on TikTok. Not only did he called it "gargantuan", but he also said it was "ludicrously capacious" and "monstrous" and wondered if Bridget stuffs her flat shoes inside it!
After the episode aired, the team at 3DLOOK, a virtual fitting room company, decided to dig into the numbers. Did the viral scene impact the brand in any way?
After analysing Google Trends data, they discovered that it triggered the exact opposite effect:
Google searches for ‘Burberry Tote Bag’ have risen by 310% in the US
Searches for 'Burberry handbag' and ‘Burberry tote’ are up 180% and 25% respectively
Even searches for 'Burberry sale' are up 38%
A quick check showed that the mini version of the tote bag is currently out of stock on Farfetch, but the same bag-sized bag featured in the series is available online. Of course, with its roomy space and structured frame, we get why this bag will be a hit!
Where to buy tote bags online, with shipping to Singapore
But if you're looking for a more subtle look, we think these tote bags might be for you:
1. Marc Jacobs The Traveler Small canvas tote
As the name suggests, the Traveler tote from Marc Jacobs is the perfect partner for overnight stays and weekend jaunts.
2. Tory Burch Ella Bio Small tote bag
A new evolution of Tory Burch's fan-favourite tote bag, the Ella Bio Small is made from an innovative leather alternative developed specifically for its durability and resistance to fading.
3. See by Chloé Cecylia Shopper leather tote
The Cecilya Shopper tote from See By Chloé is practical and elegant. The classic style is made from leather and has a roomy interior, playful pineapple key ring, and small gold-toned logo.
4. Tod's Di Bag in Leather Small
Buy now for S$3,720 at Tod's Buy now for S$3,690 at MyTheresa
Introduced in the '90s, the Di Bag is one of Tod's most beloved designs. Expertly crafted from grained calf leather and characterized by soft lines, this small version features a stamped logo, curved handles, and plush suede lining.
5. Tommy Hilfiger Life Soft logo-plaque tote bag
Life Soft logo-plaque tote bag from Tommy Hilfiger featuring navy blue, faux leather, grained texture, logo plaque, gold-tone hardware, top zip fastening, two top handles, main compartment, internal zip-fastening pocket and detachable zip-fastening pouch.
6. Calvin Klein mini logo-embossed tote bag
This mini logo-embossed tote bag from Calvin Klein features camel brown faux leather with two top handles.
7. Tommy Hilfiger Element stripe-detail tote bag
This navy blue tote bag features the iconic element stripe detail that Tommy Hilfiger is famous for.